Boosting impressions and conversions with TikTok Creator Marketplace and Spark Ads
First, each of the three brands turned to TikTok Creator Marketplace to collaborate with creators for their campaigns. On our first-party marketplace, brands can search for creators, directly invite them to collaborate and execute on campaigns, and view insights into the creators' audiences and performance analytics. For creators, it's a way to forge new business connections and secure substantial incomes. Both brands and creators use TikTok Creator Marketplace to work on high-quality partnerships and content creation opportunities.
Plentina sought out two local Filipino creators with direct invites on TikTok Creator Marketplace to help explain its value proposition to its target audience in an approachable way. Eyewear brand Peculiar Eyewear found its ideal, passionate creator, and invited him to produce multiple videos for its campaign. Meanwhile, fashion startup Pomelo identified four fashion-focused creators to collaborate on its Chinese New Year campaign, all via TikTok Creator Marketplace in an effortless manner.
Next, the three startups used TikTok's Spark Ads to amplify the videos the creators had produced for their campaigns. Spark Ads are a native in-feed ad format that takes the creators' organic TikTok posts and inserts them in users' For-You feed. This unique format lets brands publish creators' content with their authorization, and creates a seamless experience for the TikTok community. This way, all views, comments, shares, likes, and follows gained from amplifying the campaign are also attributed to the organic post. Sparks Ads are proven to boost video views and engagement rates, helping to drive full-funnel success.