The Marketer's Guide to TikTok: Retail & E-Commerce

71% of users said that TikTok has inspired them to shop even when they weren't looking to do so.

On TikTok, users make it to the shopping cart through authentic and engaging content, not intrusive ads. The TikTok community is also highly engaged and eager to join in on brand conversations, which helps to amplify messaging and create a more meaningful relationship centred around brand loyalty.

To tap into this opportunity, retail & e-commerce brands should use TikTok to entertain their audiences along the purchase journey. To show you just how to do that, we've created the Marketer's Guide to TikTok for Retail & E-Commerce brands. It's got all the inspiration, creative tools and ad formats you need to engage your audience and build a winning TikTok strategy.