Explore featured articles

Canadians on TikTok: Leveraging key moments to drive brand impact

Explore quintessential national moments that define culture and uncover key platform insights on how your brand can make a lasting impact with Canadians on TikTok.

Selling on TikTok is now easier than ever

Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.

Amp up your brand’s creativity with Sounds for Business – Voice Clips

Keep your content fresh while simplifying the creative process with our free Sounds for Business – Voice Clips audio templates.

TikTok Takeoff is back: empowering women founders

TikTok Takeoff: explore the the fundamental aspects of establishing your business presence on TikTok.

Navigating the new era of mobile gaming with TikTok

Adobe Express now includes TikTok's Creative Assistant

This new add-on integration makes creative ideation quicker and easier for brands of all sizes

Introducing TikTok Creative Assistant

Meet your new AI-powered virtual assistant! TikTok Creative Assistant is designed to support your video creation journey, helping you to brainstorm ideas, understand best practices, uncover trends, and find inspiration.

Why it's important to be funny on TikTok (and how to get good at it)

If there's one thing that TikTok users love, it's a good joke. TikTok is a source of joy and entertainment for viewers, and what's more entertaining and joyful than some laughs?

TikTok Fundamentals: Unlock the full potential of TikTok advertising

Introducing TikTok Fundamentals, a powerful and easy-to-use framework for unlocking the full potential of TikTok and achieving reliable performance at scale.

Canadians on TikTok: Unlocking the French-speaking Community

Want to forge a deeper connection with French-speaking Canadians on TikTok? Check out the latest research exploring the interests and digital behaviours of this diverse community on the platform and learn how to engage with them.

Introducing new Measurement Partner Specialties

The TikTok Marketing Partners Program is proud to introduce new Cross-Channel and Lift partners to recognize experts in attribution and incrementality measurement.

The power of TikTok Pulse

TikTok's Marketing Science team partnered with IPG's MAGNA Media Trials to examine what makes digital video tick at a global level through the lens of TikTok's content halo, user control and contextual adjacency.