The Objective
SunExpress is a Turkish-German airline based in Antalya, operating scheduled and chartered passenger flights to over 50 destinations worldwide. As the world adapts to the challenges faced by the pandemic, they decided to launch an upbeat campaign through TikTok – spreading a little joy to their potential customers.
The Solution
SunExpress partnered with Territory Media's social advertising team, which led the campaign's implementation and optimization, to launch a light-hearted In-Feed Auctions Ad designed to spread brand awareness whilst reaching the brand's target audience. Through a highly engaging and entertaining video highlighting the joys of air travel, SunExpress’s original content captured the spirit of flying, and how travelling with them can be your “ticket to happiness.”
When you’re trying to reach a particular group, TikTok In-Feed Auction Ads are easy to set up and offer a lot of flexibility. By allowing you to control the costs of your campaign through TikTok Ads Manager, In-Feed Auction Ads mean brands can reach the right audiences for the most efficient spend. And what’s more, all you have to do is choose your targets, then let the platform’s algorithm find the best way to reach the campaign’s goal.
The Results
The SunExpress Auction Ad reached more than 33 million travel-thirsty people in the short time it was live, fulfilling the airline’s campaign budget in the most efficient way possible – with no duplicates across the audience. The click-through rate for the In-Feed Ad was very impressive, resulting in over 120,000 users visiting the SunExpress landing page. And because of the stunning numbers, SunExpress decided to employ an always-on approach on the auction platform for the remainder of the calendar year.
