walemarketer
walemarketer
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Digital marketing is not magic. It needs consistent effort.
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You can 10X your investment and still be broke.
This happens when you forget that you are in business to make money, not 'perform better.'
The surest way to make more money with paid ads is to spend more.
While looking for ways to 10X your 10K, your competition keeps building a strong presence with your mutual audience.
Forget that you 10Xed your investment; if your 10X did not gain you significant ground on your competition, you're playing.
And there's more to the story.
With social media ads, what you are buying is impressions - people's eyes on your product.
If one naira equals one pair of eyes, the guy who spent 10K got ten thousand pairs compared to the three hundred thousand eyes the other guy got.
It is a game of numbers; the more people see your adverts, the better your chances.
It is easier to find more customers in a broad audience of three hundred thousand people than in a narrow audience of ten thousand people.
You're more likely to find more friends and families of people who need your product from a pool of three hundred thousand people than ten thousand.
When you narrow your audience to get more returns, you lose out on word-of-mouth marketing.
Also, adverts do more than sell your products. It helps you create interest in people who could buy in the future.
So the 300K guy has more prospects since more people saw his ads in the first place.
___
Follow @walemarketer for non-BS marketing tips
Tchuss!
___
#facebookad #instagramads #smallbusiness #b2b #instagramforbusiness #entrepreneurslife
This happens when you forget that you are in business to make money, not 'perform better.'
The surest way to make more money with paid ads is to spend more.
While looking for ways to 10X your 10K, your competition keeps building a strong presence with your mutual audience.
Forget that you 10Xed your investment; if your 10X did not gain you significant ground on your competition, you're playing.
And there's more to the story.
With social media ads, what you are buying is impressions - people's eyes on your product.
If one naira equals one pair of eyes, the guy who spent 10K got ten thousand pairs compared to the three hundred thousand eyes the other guy got.
It is a game of numbers; the more people see your adverts, the better your chances.
It is easier to find more customers in a broad audience of three hundred thousand people than in a narrow audience of ten thousand people.
You're more likely to find more friends and families of people who need your product from a pool of three hundred thousand people than ten thousand.
When you narrow your audience to get more returns, you lose out on word-of-mouth marketing.
Also, adverts do more than sell your products. It helps you create interest in people who could buy in the future.
So the 300K guy has more prospects since more people saw his ads in the first place.
___
Follow @walemarketer for non-BS marketing tips
Tchuss!
___
#facebookad #instagramads #smallbusiness #b2b #instagramforbusiness #entrepreneurslife
People like Surutu are rare.(Almost) nobody opens their Instagram app to buy something.If someone sees your ad and buy, it is because it met them exactly when they needed it.Instagram ads work based on impressions.You are more likely to find a customer among ten thousand people (10,000) compared to only one thousand (1,000) people.Therefore, the more you spend, the better your chances.Sales is never guaranteed.#facebookads #nigeria #lag os #insta gramfor business #smallbusines sstrategy #socialmediam arketing
It is not stealing though 🙂I get my ad inspiration from Facebook Ad Library.It helps me save budget on testing ad creatives.Searching on Facebook Ad Library gives you results from top brands.These brands have been at it for long and have spent loads money on testing these ad creatives.Hence, you can copy and modify their creatives for your business.Save time, save effort, save budget and ...📕 Save this for when you'll need it📍 Share this or tag a friend who needs to seeTchuss!____#facebookadsmarketing #facebookads #smallbu sinessstrateg y #lagos #nigeria
Retargeting Ad = Regular Ad + 'Customized' AudienceHere's how to create a custom audience on your Facebook Ad account.Afte you save your custom audience, you can proceed to create an advert using it as your audience.That advert will show only to people who have connected with your business at least once before.___Have questions❓Ask in the comments 👌🏾#facebookads #instagrammar keting #socialmediam arketing #retargeting #instagramads #smallbusines stips
Rarely do businesses get Facebook ads right in the first month.There's a lot of noise, magicians trying to make you 300K with 5K.Rise above all that.It takes time, just like anything that would yield result.Consistent results, continuously. #instagramads #smallbus inesstips #facebook ads #nigeria #lagos
The key to getting better results over time with Facebook ads is being able to;- create retargeting ads and;- target audiences who look like your past customers.You can't achieve this without having a stable ad account that holds data about your audience for at least 6 months. #facebookadstips #small businesstips #faceb ookads #insta gramads #small businesstips #digit almarketing
