thejeremycarson
Jeremy Carson
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Creative Director 💛+🧠 no-gatekeeping creative mentor jeremycarson.com/hello
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are you frustrated with how risk-averse clients are? do they never buy your ideas because they say it’s too crazy or risky? that’s because their success isn’t based upon gambling, it’s based on assurance.
so, don’t just go in, guns blazing, hoping they’ll buy your super creative idea. instead, be sneaky about it. use the 70/20/10 method.
70% of your money and effort goes towards tried-and-true methods that will deliver no matter what.
20% goes towards things that you’ve done before and show potential.
10% goes towards blue sky thinking. if it fails (and expect it to), that’s okay. but if it works, it’ll pay off massively.
this takes the risk out of it for the client. they no longer see it as “this may not work” and instead see it as “if this does work, i’ll be a hero, but i’ll never look like a fool if it fails.”
always look at things from their perspective and you’ll sell more creative ideas.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #heartmeetshead #keeponcreating
so, don’t just go in, guns blazing, hoping they’ll buy your super creative idea. instead, be sneaky about it. use the 70/20/10 method.
70% of your money and effort goes towards tried-and-true methods that will deliver no matter what.
20% goes towards things that you’ve done before and show potential.
10% goes towards blue sky thinking. if it fails (and expect it to), that’s okay. but if it works, it’ll pay off massively.
this takes the risk out of it for the client. they no longer see it as “this may not work” and instead see it as “if this does work, i’ll be a hero, but i’ll never look like a fool if it fails.”
always look at things from their perspective and you’ll sell more creative ideas.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #heartmeetshead #keeponcreating
Replying to @mckinney_21 Will AI chat bots integrated into search engines like Google and Bing cannibalize their own ad revenue? And how can we be sure what it's telling us is based upon some kind of factual research?
Well, the good news is that the first of these experiments, Microsoft bing's chat bot, sites sources for information that it states. But, if I'm already getting the information I need, and I know that the source is something reliable, why would I ever want to click on that link?
So, that creates the question, if search engines like Google or Bing earn most of their revenue based upon the ads that it puts on a website, and we no longer have to go to the website in order to get the information, are they cannibalizing their own profits? Or are they just staying ahead of the game and trying to own a field that they could potentially lose in and be left behind.
##advertisingtiktok ##marketing ##marketingtiktok ##adagencylife ##digitalmarketing ##creativetips ##marketingtips ##marketingtricks ##ai ##chatgpt ##midjourney ##heartmeetshead ##keeponcreating
Well, the good news is that the first of these experiments, Microsoft bing's chat bot, sites sources for information that it states. But, if I'm already getting the information I need, and I know that the source is something reliable, why would I ever want to click on that link?
So, that creates the question, if search engines like Google or Bing earn most of their revenue based upon the ads that it puts on a website, and we no longer have to go to the website in order to get the information, are they cannibalizing their own profits? Or are they just staying ahead of the game and trying to own a field that they could potentially lose in and be left behind.
##advertisingtiktok ##marketing ##marketingtiktok ##adagencylife ##digitalmarketing ##creativetips ##marketingtips ##marketingtricks ##ai ##chatgpt ##midjourney ##heartmeetshead ##keeponcreating
Replying to @mason.paider ya they're similae, but imagine gives you a lot more flexibility than the blend command does. ##advertisingtiktok ##marketing ##marketingtiktok ##adagencylife ##digitalmarketing ##creativetips ##marketingtips ##marketingtricks ##ai ##chatgpt ##midjourney ##heartmeetshead ##keeponcreating
these are the best ways to combine two images using midjourney. whether those images live online or you have the files, this is how to do it. but i guarantee you, you’re doing the second way wrong.
the first way lets you combine any two images you find online using the imagine command and then pasting the links to those two images. and you can apply any parameters you want, but i’ve found it doesn’t do great when given any text prompts to alter those images.
the second way uses the blend command, which lets you upload images from your device. but that’s it, you can’t do any parameters, so it’s kinda messy.
so, the better way i recommend is to upload the images to discord, then copy the media links from there and paste them the same way you’d do the first technique. you can still use any parameters you want that way.
hope that helps!
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
the first way lets you combine any two images you find online using the imagine command and then pasting the links to those two images. and you can apply any parameters you want, but i’ve found it doesn’t do great when given any text prompts to alter those images.
the second way uses the blend command, which lets you upload images from your device. but that’s it, you can’t do any parameters, so it’s kinda messy.
so, the better way i recommend is to upload the images to discord, then copy the media links from there and paste them the same way you’d do the first technique. you can still use any parameters you want that way.
hope that helps!
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
Replying to @sierranielsen do you have an image you want midjourney to use as a reference for what it creates? i gotchu. here’s a step by step guide on how to use your own image (or an image you have the link of) to influence what midjourney creates.
the key is understanding that you can only guide midjourney, not dictate it. so, using an image, plus using a prompt to describe what it is you want that image to look like, will get you the best result. i also included some parameters i like to use when doing this kind of thing.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
the key is understanding that you can only guide midjourney, not dictate it. so, using an image, plus using a prompt to describe what it is you want that image to look like, will get you the best result. i also included some parameters i like to use when doing this kind of thing.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
Replying to @willwaltz how is what the AI is doing in building it’s model different from what humans do when we absorb Inspiration from every experience in our life?
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
Replying to @the.rachel.woods the speed of the evolution of AI is getting a bit insane. it’s like a space race on steroids, when it comes to how fast it’s happening. between gpt-4 and midjourney v5, then google’s announcements…it’s all becoming a bit overwhelming.
one thing is for sure: those who don’t embrace the speed and use these tools to augment their creative process are going to soon be left behind. it’s not going to be a choice for very long.
ideas will always be at the core of what we do, but the speed, variety, and innovation in the tools we use are getting us to the development and production of those ideas faster than ever.
#a#advertisingtiktok m#marketing m#marketingtiktok a#adagencylife d#digitalmarketing c#creativetips m#marketingtips m#marketingtricks a#ai c#chatgpt m#midjourney #h#heartmeetshead keeponcreating
one thing is for sure: those who don’t embrace the speed and use these tools to augment their creative process are going to soon be left behind. it’s not going to be a choice for very long.
ideas will always be at the core of what we do, but the speed, variety, and innovation in the tools we use are getting us to the development and production of those ideas faster than ever.
#a#advertisingtiktok m#marketing m#marketingtiktok a#adagencylife d#digitalmarketing c#creativetips m#marketingtips m#marketingtricks a#ai c#chatgpt m#midjourney #h#heartmeetshead keeponcreating
(photos credit: Nick St. Pierre @nickfloats on twitter) midjourney v5 alpha has launched! just like with gpt-3 to gpt-4, this is less of a drastic shift in what it does, but more of a jump forward in how good it is in what it’s doing.
the major difference is that midjourney is way more realistic and cinematic in the imagery it produces. it’s bridging the gap between super polished and that human touch. to the untrained eye, it’s hard to tell what subtleties are happening, but to those who are paying attention, you can see the difference.
the uncanny valley is closing up, so get ready to jump across.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
the major difference is that midjourney is way more realistic and cinematic in the imagery it produces. it’s bridging the gap between super polished and that human touch. to the untrained eye, it’s hard to tell what subtleties are happening, but to those who are paying attention, you can see the difference.
the uncanny valley is closing up, so get ready to jump across.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
gpt-4 is here! right now it’s only available to chatgpt plus subscribers and soon (maybe already) as an api.
they haven’t revealed how many parameters they’re at now (but gpt2 had 1.5 billion and gpt-3 has 175 billion, so it’s probably a lot).
so what’s different? comprehension is way up. what i’ve seen is that it’s much better at understanding my prompts and executing them exactly how i intended. from a reasoning perspective, it’s way better. it aced the bar exam, in the top 10%, while gpt-3.5 barely passed.
it’s 40% more likely to get facts right in its responses. and after google’s debacle unveiling Bard and getting a question wrong, this is an important one.
another thing is that it can do is process images and understand what’s happening in them. now, i don’t know how to do that just yet, since i’ve only used it in chatgpt, but i’ll keep digging.
allegedly it’s 80% safer, less likely to violate openai’s policies. but honestly, it responded easily to a question i had to use DAN to hack before to bypass the ethics policy.
tl;dr - now i’m paying for chatgpt plus. there goes another $20/month.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
they haven’t revealed how many parameters they’re at now (but gpt2 had 1.5 billion and gpt-3 has 175 billion, so it’s probably a lot).
so what’s different? comprehension is way up. what i’ve seen is that it’s much better at understanding my prompts and executing them exactly how i intended. from a reasoning perspective, it’s way better. it aced the bar exam, in the top 10%, while gpt-3.5 barely passed.
it’s 40% more likely to get facts right in its responses. and after google’s debacle unveiling Bard and getting a question wrong, this is an important one.
another thing is that it can do is process images and understand what’s happening in them. now, i don’t know how to do that just yet, since i’ve only used it in chatgpt, but i’ll keep digging.
allegedly it’s 80% safer, less likely to violate openai’s policies. but honestly, it responded easily to a question i had to use DAN to hack before to bypass the ethics policy.
tl;dr - now i’m paying for chatgpt plus. there goes another $20/month.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
Replying to @jensenamez i sure do ❄️, but can chatGPT and mid journey make an ad for Joe Biden’s 2024 presidential campaign? You’re darn Tootin.
sleepy Joe is back with a vengeance as Dark Brandon, capturing America’s hearts as he rests his adorable little head before a big day of presidenting.
oh yeah, now that I am using GPT-4 on chat GPT (and I have to pay another $20 a month, yay) I actually didn’t have to bypass any ethical policies using the DAN protocol. Interesting, considering this is supposed to be 80% more likely to adhere to openAI’s policies
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #gpt4 #midjourney #heartmeetshead #keeponcreating
sleepy Joe is back with a vengeance as Dark Brandon, capturing America’s hearts as he rests his adorable little head before a big day of presidenting.
oh yeah, now that I am using GPT-4 on chat GPT (and I have to pay another $20 a month, yay) I actually didn’t have to bypass any ethical policies using the DAN protocol. Interesting, considering this is supposed to be 80% more likely to adhere to openAI’s policies
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #gpt4 #midjourney #heartmeetshead #keeponcreating
can i make an ad for donald trump’s 2024 presidential campaign, using chatgpt and midjourney? satirically, of course. the answer is tricky, because chatgpt as an AI won’t respond to anything that’s defamatory or biased. it wants to be impartial and neutral for pretty much anything. however, people already figured out how to bypass those protocols (for now), and so I did that, then went about my business as usual.
what I got was…not bad. i mean, it’s meant to be funny, satirical, and a little snarky. but come on, i could totally see him running this. honestly, it’s probably too clever and self-aware.
anyway, if he steals this, he better pay me. but who am i kidding?
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
what I got was…not bad. i mean, it’s meant to be funny, satirical, and a little snarky. but come on, i could totally see him running this. honestly, it’s probably too clever and self-aware.
anyway, if he steals this, he better pay me. but who am i kidding?
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #ai #chatgpt #midjourney #heartmeetshead #keeponcreating
if you do email marketing, then you can easily use my modular storytelling technique to personalize how you talk to your audience. just break up the story you’re telling in your email into different sections, then swap them out based on who you’re talking to.
email marketers have been doing this for a while, but they just swap out names and locations. however, creatives know that a good story keeps people more engaged and makes them more likely to read whatever you put in front of them. and the technology has been around for a long time.
so, create a modular story, which you can tailor to whomever you’re talking to, based upon their characteristics: how long they’ve been a customer, if they’re a warm lead, have they shopped with you recently, what is their favorite product, etc.
by doing that, you’re going to get the best of both worlds, and make your emails that much more relevant to your readers.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #heartmeetshead
email marketers have been doing this for a while, but they just swap out names and locations. however, creatives know that a good story keeps people more engaged and makes them more likely to read whatever you put in front of them. and the technology has been around for a long time.
so, create a modular story, which you can tailor to whomever you’re talking to, based upon their characteristics: how long they’ve been a customer, if they’re a warm lead, have they shopped with you recently, what is their favorite product, etc.
by doing that, you’re going to get the best of both worlds, and make your emails that much more relevant to your readers.
#advertisingtiktok #marketing #marketingtiktok #adagencylife #digitalmarketing #creativetips #marketingtips #marketingtricks #heartmeetshead
want one? hit up jeremycarson.com/hello. #jewelrycandle #cashcandle #cashmoneycandles
it used to be that if you wanted to get money back after buying a product, you had to use a coupon. But this is a little bit more interesting… There’s actually cash inside of it.
These cash candle things are kind of funny. We get it because we want that rush of maybe hitting it big and getting that jackpot. It’s a classic marketing strategy: use FOMO to encourage people to buy. In this case, we fear of missing out on that big wind.
Honestly, I thought these were gonna be really expensive candles because of the guaranteed money inside, but they’re really about the same price as other candles, in the same size. I’ve seen a lot of copycats here, so they must be taking off.
Anyway, stick around to the end that you can get a marketing lesson for all of you that want to use influencers and creators in your marketing plan.
#advertisingtiktok #marketing #marketingtiktok #digitalmarketing
it used to be that if you wanted to get money back after buying a product, you had to use a coupon. But this is a little bit more interesting… There’s actually cash inside of it.
These cash candle things are kind of funny. We get it because we want that rush of maybe hitting it big and getting that jackpot. It’s a classic marketing strategy: use FOMO to encourage people to buy. In this case, we fear of missing out on that big wind.
Honestly, I thought these were gonna be really expensive candles because of the guaranteed money inside, but they’re really about the same price as other candles, in the same size. I’ve seen a lot of copycats here, so they must be taking off.
Anyway, stick around to the end that you can get a marketing lesson for all of you that want to use influencers and creators in your marketing plan.
#advertisingtiktok #marketing #marketingtiktok #digitalmarketing
there are lots of ways you can customize your marketing to your audience, like modular storytelling. think of how it can make your creative more relevant.
#advertisingtiktok #marketing #adagencylife #creativetips #secrets #explained #exposed #creativeexplained #heartmeetshead #garyvee #garyvaynerchuk
#advertisingtiktok #marketing #adagencylife #creativetips #secrets #explained #exposed #creativeexplained #heartmeetshead #garyvee #garyvaynerchuk