theindiecollabagency
Zahn Brazil | Shopify Expert
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đ Helping you grow your Shopify Business đ www.theindiecollab.com
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Sneak peek of Beyond the Cart, dropping soon to unravel hidden factors for ecommerce success.
In this podcast, we go beyond the surface of ecommerce to reveal the hidden factors that drive true business triumphs. Join us as we explore the lesser-known elements that can significantly impact your success.
In this episode, we dive into Diversity, Equity, Inclusion, and Accessibility in marketing with Denise Trimble Smith from @havecourageousconvos. We discuss the challenges and opportunities brands face when marketing to diverse audiences, how to avoid cultural misunderstandings and missteps, and the importance of authentic representation.
Drop a comment below to be notified when the full episode is released.
#shopifypodcast #marketingpodcast #dei #diversityandinclusion #diversityinmarketing
In this podcast, we go beyond the surface of ecommerce to reveal the hidden factors that drive true business triumphs. Join us as we explore the lesser-known elements that can significantly impact your success.
In this episode, we dive into Diversity, Equity, Inclusion, and Accessibility in marketing with Denise Trimble Smith from @havecourageousconvos. We discuss the challenges and opportunities brands face when marketing to diverse audiences, how to avoid cultural misunderstandings and missteps, and the importance of authentic representation.
Drop a comment below to be notified when the full episode is released.
#shopifypodcast #marketingpodcast #dei #diversityandinclusion #diversityinmarketing
If your emails are landing in junk, they arenât generating sales so boosting your email marketing deliverability and open rates is crucial for success. đ
Hereâs how you can do it:
You need to build up trust, and show the email marketing gods (the ISP - internet service provider) that your emails are worthy and people want to read them.
So, how do you do that?
Start by building up your open rates, aim for a 30% open rate (at least), 90% of the time.
To ensure youâre getting those high open rates start by sending emails to small batches of engaged users.
Segmentation is key: Divide your subscribers into engaged and inactive groups. Engaged ones are more likely to open, so target them with tailored content.
Next, monitor open rates, click-through rates, and conversion rates. Use the data to refine your strategies.
Remember, itâs about quality, not quantity. Itâs not worth losing your good rep by blasting out loads of emails to everyone on your list and just landing in spam for ever more.
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.
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#klaviyoturorial #emailmarketing #emailforecommerce #shopify #shopifytips #shopifyexpert
Hereâs how you can do it:
You need to build up trust, and show the email marketing gods (the ISP - internet service provider) that your emails are worthy and people want to read them.
So, how do you do that?
Start by building up your open rates, aim for a 30% open rate (at least), 90% of the time.
To ensure youâre getting those high open rates start by sending emails to small batches of engaged users.
Segmentation is key: Divide your subscribers into engaged and inactive groups. Engaged ones are more likely to open, so target them with tailored content.
Next, monitor open rates, click-through rates, and conversion rates. Use the data to refine your strategies.
Remember, itâs about quality, not quantity. Itâs not worth losing your good rep by blasting out loads of emails to everyone on your list and just landing in spam for ever more.
.
.
.
.
#klaviyoturorial #emailmarketing #emailforecommerce #shopify #shopifytips #shopifyexpert
Most business owners spend too much time trying to find more traffic but if you want to make more money, you need to focus on these three things first
Conversion Rate:
Conversion Rate is your marketing litmus test! It's the percentage of visitors who take a specific action, be it a purchase, sign-up, or more.
Why it matters:
* đ Measures campaign and website performance.
* đŻ Reflects audience engagement and intent.
* đ§ Guides optimisation efforts.
Conversion Rate = (Number of Conversions) / (Total Number of Visitors) x 100%
Average Order Value (AOV):
Average Order Value (AOV) is your golden number in e-commerce. It tells you how much customers spend on average per transaction.
Why it matters:
* đ Measures transaction value and revenue.
* đ Guides upselling and cross-selling strategies.
* đĄ Enhances overall profitability.
Calculate it with:
AOV = Total Revenue / Number of Orders
LTV, or Customer Lifetime Value, is your secret weapon in business. It's the total revenue you can expect from a single customer over their entire journey with you.
Why it matters:
* đ Measures long-term customer value.
* đ Guides marketing and retention strategies.
* đĄ Helps assess ROI on customer acquisition efforts.
Calculate it with:
LTV = (Average Purchase Value) x (Average Purchase Frequency) x (Average Customer Lifespan)
Know your LTV, and you'll discover the goldmine within your customer base!
Once you have mastered these three you can confidently start focusing on driving more traffic (visitors) to your website.
#ecommerce #shopify #shopifytips #marketinggoals #conversionrateoptimization
Conversion Rate:
Conversion Rate is your marketing litmus test! It's the percentage of visitors who take a specific action, be it a purchase, sign-up, or more.
Why it matters:
* đ Measures campaign and website performance.
* đŻ Reflects audience engagement and intent.
* đ§ Guides optimisation efforts.
Conversion Rate = (Number of Conversions) / (Total Number of Visitors) x 100%
Average Order Value (AOV):
Average Order Value (AOV) is your golden number in e-commerce. It tells you how much customers spend on average per transaction.
Why it matters:
* đ Measures transaction value and revenue.
* đ Guides upselling and cross-selling strategies.
* đĄ Enhances overall profitability.
Calculate it with:
AOV = Total Revenue / Number of Orders
LTV, or Customer Lifetime Value, is your secret weapon in business. It's the total revenue you can expect from a single customer over their entire journey with you.
Why it matters:
* đ Measures long-term customer value.
* đ Guides marketing and retention strategies.
* đĄ Helps assess ROI on customer acquisition efforts.
Calculate it with:
LTV = (Average Purchase Value) x (Average Purchase Frequency) x (Average Customer Lifespan)
Know your LTV, and you'll discover the goldmine within your customer base!
Once you have mastered these three you can confidently start focusing on driving more traffic (visitors) to your website.
#ecommerce #shopify #shopifytips #marketinggoals #conversionrateoptimization
Your CAC or customer acquisition cost is one of the most overlooked metrics for e-commerce stores. To calculate your CAC add up all the money you spend on marketing and sales including agency fees, media, and ad spend then divide that by the number of new customers you get in the same period. Thatâs your customer acquisition cost. Now you can make decisions and set goals about how much you can spend on customer acquisition, what your AOV & LTV needs to be to be profitable.
#customeracquisitioncost #advertising #mediaspend #roi #marketinggoals
#customeracquisitioncost #advertising #mediaspend #roi #marketinggoals
Are you having trouble getting your online store off the ground? Find out if you have a traffic or a conversion problem by checking your analytics. A good conversion rate is usually between 1 and 3% - let's get to work!
#onlinestore #nomoreexcuses #salesgoals #shopanalytics #conversionrate #trafficproblem #conversionproblem #googleanalytics #shopifyanalytics #startupstrategy
#onlinestore #nomoreexcuses #salesgoals #shopanalytics #conversionrate #trafficproblem #conversionproblem #googleanalytics #shopifyanalytics #startupstrategy
Send Engagement Emails to Re-Engage Inactive Customers
Don't let your customers drift away! With our a sunset flow you can re-engage or retire subscribers to keep your email list in tip-top shape.
#engagedcustomers #customerlifetimevalue #sunsetflow #stayconnected #stayintheloop #shopify #ecommerce #klaviyo
Don't let your customers drift away! With our a sunset flow you can re-engage or retire subscribers to keep your email list in tip-top shape.
#engagedcustomers #customerlifetimevalue #sunsetflow #stayconnected #stayintheloop #shopify #ecommerce #klaviyo
Setup Google Search Console for Your Shopify Store
Stay ahead of your competition and reach new customers! In this video, I'm going to show you how to get your Shopify store found on Google with Google Search Console. Learn how to set up and verify your website, and submit your sitemap to get your pages indexed.
#shopify #googlesearchconsole #sitemap #website #google #searchqueries #ecommerce
Stay ahead of your competition and reach new customers! In this video, I'm going to show you how to get your Shopify store found on Google with Google Search Console. Learn how to set up and verify your website, and submit your sitemap to get your pages indexed.
#shopify #googlesearchconsole #sitemap #website #google #searchqueries #ecommerce
đš New Shopify feature for international sellers
Now you can customise the currency, language, domain name and even the CONTET that customers in different countries see - that means custom banners, text, images. All of it!
#shopify #internationalecommerce #onlineselling #currency #language #domain #contentmarketing
Now you can customise the currency, language, domain name and even the CONTET that customers in different countries see - that means custom banners, text, images. All of it!
#shopify #internationalecommerce #onlineselling #currency #language #domain #contentmarketing