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Perpetua | Retail Media
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Take control of the journey with Perpetua’s all in one retail media platform. 🌿
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Wondering how to improve your organic rank on @Amazon search? 🔍
Prism can help you identify top search terms your competitors are ranking higher than you on so that you can create dedicated ranking campaigns to increase your visibility and improve organic rank.
Ready to turn insights into sales with Prism? 🌈✨
⤴️ Visit the link in bio to get started! ⤴️
#Amazon #AmazonAds #AmazonAdvertising #AmazonPPC #OrganicRank #AmazonSearch #AmazonSEO #AmazonSEOStrategy #eCommerce
Prism can help you identify top search terms your competitors are ranking higher than you on so that you can create dedicated ranking campaigns to increase your visibility and improve organic rank.
Ready to turn insights into sales with Prism? 🌈✨
⤴️ Visit the link in bio to get started! ⤴️
#Amazon #AmazonAds #AmazonAdvertising #AmazonPPC #OrganicRank #AmazonSearch #AmazonSEO #AmazonSEOStrategy #eCommerce
How to increase traffic & drive sales as an @Amazon seller in 5 steps. ☑️
1️⃣ Create a compelling Product Detail Page (PDP)
2️⃣ Use high-quality images
3️⃣ Leverage insights from Review & FAQs
4️⃣ Develop a strong SEO strategy
5️⃣ Use A+ Content to highlight competitive advantages
Want more tips for selling on Amazon?
⤴️ Visit our blog via the link in bio ⤴️
#AmazonSeller #AmazonSellers #SellOnAmazon #AmazonMarketing #eCommerce #eCommerceTips
1️⃣ Create a compelling Product Detail Page (PDP)
2️⃣ Use high-quality images
3️⃣ Leverage insights from Review & FAQs
4️⃣ Develop a strong SEO strategy
5️⃣ Use A+ Content to highlight competitive advantages
Want more tips for selling on Amazon?
⤴️ Visit our blog via the link in bio ⤴️
#AmazonSeller #AmazonSellers #SellOnAmazon #AmazonMarketing #eCommerce #eCommerceTips
"We're beyond the moment of DTC as a business model, and we're gonna see fewer brands describing themselves as such."
Gabi Lewis, Co-Founder of @Magic Spoon joins us for EP 7 of #GrowthSessions to discuss the importance of having an omnichannel retail strategy in 2023🎙️🌿
Adam and Gabi also dive into how Magic Spoon uses DTC & Amazon data to inform their launch strategy for new products, working with creators and leveraging influencer marketing campaigns, and their recent expansion from DTC to over 7000 stores across the US.
⤴️ Visit the link in bio to listen to EP 7 with Gabi Lewis ⤴️
#Perpetua #GrowthSessions #eCommerce #RetailMedia #Retail #MagicSpoon #DTC #Amazon #AmazonAds #AmazonAdvertsing #OmnichannelMarketing #InfluencerMarketing #Podcast #MarketingStrategy #DTCMarketing #AdStrategy
Gabi Lewis, Co-Founder of @Magic Spoon joins us for EP 7 of #GrowthSessions to discuss the importance of having an omnichannel retail strategy in 2023🎙️🌿
Adam and Gabi also dive into how Magic Spoon uses DTC & Amazon data to inform their launch strategy for new products, working with creators and leveraging influencer marketing campaigns, and their recent expansion from DTC to over 7000 stores across the US.
⤴️ Visit the link in bio to listen to EP 7 with Gabi Lewis ⤴️
#Perpetua #GrowthSessions #eCommerce #RetailMedia #Retail #MagicSpoon #DTC #Amazon #AmazonAds #AmazonAdvertsing #OmnichannelMarketing #InfluencerMarketing #Podcast #MarketingStrategy #DTCMarketing #AdStrategy
Do you know the top-selling competitor ASINs on @Amazon for your category? 🤔 You should.👇
By identifying ASINs that compete with your product on Amazon, you can create advertising campaigns to target them using Sponsored Products or Sponsored Display ads, and ultimately divert sales from the competition.
But how can you identify these ASINs? ⤵️
With Prism, you can create custom markets, based on factors like category, keywords, weekly estimated sales, and more, so that you can quickly pinpoint top-selling competitor ASINs.
Ready to turn insights into sales with Prism? 🌈✨
⤴️ Visit the link in bio to get started! ⤴️
#Amazon #AmazonAds #AmazonAdvertising #AdStrategy #AmazonPPC #MarketShare #CompetitiveIntelligence #MarketIntelligence #RetailMedia #eCommerce #AmazonAgency #AmazonAgencies #SponsoredDisplay #SponsoredProducts #ASINTargeting #ASINs
By identifying ASINs that compete with your product on Amazon, you can create advertising campaigns to target them using Sponsored Products or Sponsored Display ads, and ultimately divert sales from the competition.
But how can you identify these ASINs? ⤵️
With Prism, you can create custom markets, based on factors like category, keywords, weekly estimated sales, and more, so that you can quickly pinpoint top-selling competitor ASINs.
Ready to turn insights into sales with Prism? 🌈✨
⤴️ Visit the link in bio to get started! ⤴️
#Amazon #AmazonAds #AmazonAdvertising #AdStrategy #AmazonPPC #MarketShare #CompetitiveIntelligence #MarketIntelligence #RetailMedia #eCommerce #AmazonAgency #AmazonAgencies #SponsoredDisplay #SponsoredProducts #ASINTargeting #ASINs
"We all know intuitively that growth is good, but where does that growth come from?"
We're diving into the growth hack mindset in EP 6 of #GrowthSessions with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific 🎙️🌿
In this episode, Adam chats with Paras Shah, about ⤵️
💪 The power of experimentation and data to drive success.
📈 How Georgia Pacific employs growth hack strategies to optimize the path to purchase.
👤 How to reach people across fulfillment options and how their team approaches incrementality.
⤴️ Visit the link in bio to listen to EP 6 with Paras Shah ⤴️
#Perpetua #GrowWithPerpetua #eCommerce #RetailMedia #HeroCosmetics #Podcast #Retail #AmazonAds #Amazon #AmazonAdvertising #DTCMarketing #DTC #MarketingStrategy #MarketingTips
We're diving into the growth hack mindset in EP 6 of #GrowthSessions with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific 🎙️🌿
In this episode, Adam chats with Paras Shah, about ⤵️
💪 The power of experimentation and data to drive success.
📈 How Georgia Pacific employs growth hack strategies to optimize the path to purchase.
👤 How to reach people across fulfillment options and how their team approaches incrementality.
⤴️ Visit the link in bio to listen to EP 6 with Paras Shah ⤴️
#Perpetua #GrowWithPerpetua #eCommerce #RetailMedia #HeroCosmetics #Podcast #Retail #AmazonAds #Amazon #AmazonAdvertising #DTCMarketing #DTC #MarketingStrategy #MarketingTips
What if you could gain insight into your market share on @Amazon ? 👀
And what if you could use those insights to adjust your ad strategies and steal market share away from your competition?
Introducing Prism, Perpetua’s competitive and market intelligence tool. It gives you access to important data for you and your competitors including sales estimates, pricing information, ASIN assortments, ratings, reviews, and more, so you can 👇
✨ Benchmark your performance against brands and products within your category.
✨ Dynamically adjust your advertising strategies based on your current position in the market.
✨ Make more informed decisions on how to scale your brand.
Ready to turn insights into sales with Prism? 🌈
⤴️ Visit the link in bio to book a demo! ⤴️
#Perpetua #Amazon #AmazonAds #AmazonAdvertising #MarketAwareness #MarketIntelligence #CompetitiveIntelligence
And what if you could use those insights to adjust your ad strategies and steal market share away from your competition?
Introducing Prism, Perpetua’s competitive and market intelligence tool. It gives you access to important data for you and your competitors including sales estimates, pricing information, ASIN assortments, ratings, reviews, and more, so you can 👇
✨ Benchmark your performance against brands and products within your category.
✨ Dynamically adjust your advertising strategies based on your current position in the market.
✨ Make more informed decisions on how to scale your brand.
Ready to turn insights into sales with Prism? 🌈
⤴️ Visit the link in bio to book a demo! ⤴️
#Perpetua #Amazon #AmazonAds #AmazonAdvertising #MarketAwareness #MarketIntelligence #CompetitiveIntelligence
"The idea of owning the customer isn't as critical as you think it is."
Danny Millar, CGO at @Beekeeper’s Naturals joins us for EP 5 of #GrowthSessions to chat about the importance of being where the consumer is, the impact of iOS 14 on DTC, brand-building with the @Amazon DSP, and so much more. 🎙️🌿
⤴️ Visit the link in bio to listen to EP 5 with Danny Millar ⤴️
#Perpetua #Amazon #AmazonAds #AmazonAdvertising #AmazonDSP #DemandSidePlatform #DTC #RetailMedia #eCommerce #Attribution #iOS14 #CookielessFuture
Danny Millar, CGO at @Beekeeper’s Naturals joins us for EP 5 of #GrowthSessions to chat about the importance of being where the consumer is, the impact of iOS 14 on DTC, brand-building with the @Amazon DSP, and so much more. 🎙️🌿
⤴️ Visit the link in bio to listen to EP 5 with Danny Millar ⤴️
#Perpetua #Amazon #AmazonAds #AmazonAdvertising #AmazonDSP #DemandSidePlatform #DTC #RetailMedia #eCommerce #Attribution #iOS14 #CookielessFuture
"Perpetua was critical to our marketplace expansion, allowing us to adopt new marketplaces early enough to test and learn."
Aaron Mizrahi, Director of Amazon at Hero Cosmetics shares how working with Perpetua helped their team build out a robust omnichannel advertising strategy that allowed them to👇
🌿 Grow from Amazon to 5 additional marketplaces within the last year
⬆️ Increase total attributed sales by 3x
👀 Scale impressions by 222% on aggregate
Ready to scale your eCommerce business?
⤴️ Visit the link in bio to get started with #Perpetua ⤴️
#GrowWithPerpetua #Amazon #AmazonAds #OmnichannelAdvertising #OmnichannelMarketing #eCommerce #RetailMedia #HeroCosmetics @Amazon @Hero Cosmetics
Aaron Mizrahi, Director of Amazon at Hero Cosmetics shares how working with Perpetua helped their team build out a robust omnichannel advertising strategy that allowed them to👇
🌿 Grow from Amazon to 5 additional marketplaces within the last year
⬆️ Increase total attributed sales by 3x
👀 Scale impressions by 222% on aggregate
Ready to scale your eCommerce business?
⤴️ Visit the link in bio to get started with #Perpetua ⤴️
#GrowWithPerpetua #Amazon #AmazonAds #OmnichannelAdvertising #OmnichannelMarketing #eCommerce #RetailMedia #HeroCosmetics @Amazon @Hero Cosmetics
Advertising solely on @Amazon is not enough, here's why... ⤵️
If your products are being sold at multiple retailers, advertising across all of these marketplaces is critical to reaching your consumers where they are shopping. 🛒
And with the digital shelf constantly growing (@Walmart alone boasts over 80 million products), not advertising on these sites leaves an opportunity for your competition to conquest those shoppers.
Here are 3 reasons brands need to have an omnichannel approach to their retail media strategy 👇
1️⃣ Maximize visibility to reach customers where they shop
2️⃣ Drive market share and increase your LTV
3️⃣ Access unified first-part data on buying behavior for better personalization
Looking for more advertising tips? 👀
⤴️ Visit our blog via the link in bio! ⤴️
#OmnichannelMarketing #OmnichannelRetail #DigitalAdvertising #RetailMedia #eCommerceStrategy #eCommerceMarketing #eCommerceAdvertising #eCommerceTips #eCommerceBusiness
If your products are being sold at multiple retailers, advertising across all of these marketplaces is critical to reaching your consumers where they are shopping. 🛒
And with the digital shelf constantly growing (@Walmart alone boasts over 80 million products), not advertising on these sites leaves an opportunity for your competition to conquest those shoppers.
Here are 3 reasons brands need to have an omnichannel approach to their retail media strategy 👇
1️⃣ Maximize visibility to reach customers where they shop
2️⃣ Drive market share and increase your LTV
3️⃣ Access unified first-part data on buying behavior for better personalization
Looking for more advertising tips? 👀
⤴️ Visit our blog via the link in bio! ⤴️
#OmnichannelMarketing #OmnichannelRetail #DigitalAdvertising #RetailMedia #eCommerceStrategy #eCommerceMarketing #eCommerceAdvertising #eCommerceTips #eCommerceBusiness
When it comes to advertising on @Amazon , creating content that converts is critical. ☑️
Aisha Khan, Head of Commerce, Strategy & Insights at Momentum Commerce join us for EP 4 of #GrowthSessions to share the importance of developing a strong content strategy if you want to optimize your AmazonAds and drive more conversions! 🎙️🌿
Adam also chats with Aisha about allocating budget across channels, the value of bringing off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.
⤴️ Visit the link in bio to listen to EP 4 with Aisha Khan ⤴️
#Perpetua #eCommerce #RetailMedia #AmazonAds #AmazonAdvertising #AmazonPPC #MarketingStrategy #MarketingTips #AmazonMarketingCloud #ContentStrategy #ContentMarketing #DigitalMediaMarketing
Aisha Khan, Head of Commerce, Strategy & Insights at Momentum Commerce join us for EP 4 of #GrowthSessions to share the importance of developing a strong content strategy if you want to optimize your AmazonAds and drive more conversions! 🎙️🌿
Adam also chats with Aisha about allocating budget across channels, the value of bringing off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.
⤴️ Visit the link in bio to listen to EP 4 with Aisha Khan ⤴️
#Perpetua #eCommerce #RetailMedia #AmazonAds #AmazonAdvertising #AmazonPPC #MarketingStrategy #MarketingTips #AmazonMarketingCloud #ContentStrategy #ContentMarketing #DigitalMediaMarketing
What does the death of the cookie mean for advertisers? We're diving into that and so much more in EP 3 of #GrowthSessions with Freddie Liversidge, Global Head of Media at @HP 🎙️🌿
In this episode, Adam chats with Freddie about the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.
⤴️ Visit the link in bio to listen to EP 3 with Freddie Liversidge ⤴️
#Perpetua #GrowWithPerpetua #eCommerce #RetailMedia #HeroCosmetics #Podcast #Retail #AmazonAds #Amazon #AmazonAdvertising #DTCMarketing #DTC #MarketingStrategy #MarketingTips
In this episode, Adam chats with Freddie about the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.
⤴️ Visit the link in bio to listen to EP 3 with Freddie Liversidge ⤴️
#Perpetua #GrowWithPerpetua #eCommerce #RetailMedia #HeroCosmetics #Podcast #Retail #AmazonAds #Amazon #AmazonAdvertising #DTCMarketing #DTC #MarketingStrategy #MarketingTips
Giddy Up 🤠🌵 #GrowthLabs Texas is back!
This year it's all about focus! 👀 Join +150 attendees and industry experts from @Walmart Connect, @Instacart , and more, in Austin, Texas, as we dive into the power of data-driven insights and share insights on how to adapt your strategies for the future of eCommerce.
🎟️ Get your Super Early Bird Ticket for $200 off! 🎟️
*Offer available for a limited time.
⤴ Link in bio: Get your ticket to Growth Labs 2023 ⤴
Event sponsored by @Amazon Ads & Walmart Connect.
#eCommerce #RetailMedia #AmazonAds #AmazonAdvertising #AmazonSellers #AmazonSeller #AmazonFBA #eCommercesEvents #eCommerceMarketing #DigitalMarketing #PPCAdvertising #PPC
This year it's all about focus! 👀 Join +150 attendees and industry experts from @Walmart Connect, @Instacart , and more, in Austin, Texas, as we dive into the power of data-driven insights and share insights on how to adapt your strategies for the future of eCommerce.
🎟️ Get your Super Early Bird Ticket for $200 off! 🎟️
*Offer available for a limited time.
⤴ Link in bio: Get your ticket to Growth Labs 2023 ⤴
Event sponsored by @Amazon Ads & Walmart Connect.
#eCommerce #RetailMedia #AmazonAds #AmazonAdvertising #AmazonSellers #AmazonSeller #AmazonFBA #eCommercesEvents #eCommerceMarketing #DigitalMarketing #PPCAdvertising #PPC
We're diving into the power of brand collaborations and the art of 'drop culture' in EP 2 of #GrowthSessions ! 🎙️🌿
In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, about how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses.
Calvin also shares his takes on the interconnectivity of retail media, DTC, and marketplaces as the key structural components of growing a brand.
⤴️ Visit the link in bio to listen to EP 2 with Calvin Lammers ⤴️
In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, about how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses.
Calvin also shares his takes on the interconnectivity of retail media, DTC, and marketplaces as the key structural components of growing a brand.
⤴️ Visit the link in bio to listen to EP 2 with Calvin Lammers ⤴️
#GrowthSessions EP 1 with Ju Rhyu, Co-Founder & CEO of @Hero Cosmetics is live! 🎙️🌿
In this episode, Adam chats with Ju Rhyu about her monumental exit to Church and Dwight, Hero Cosmetics' early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC.
⤴️ Visit the link in bio to listen to Episode 1 with Ju Rhyu ⤴️
#Perpetua #GrowWithPerpetua #eCommerce #RetailMedia #HeroCosmetics #Podcast #Retail #AmazonAds #Amazon #AmazonAdvertising #DTCMarketing #DTC #MarketingStrategy #MarketingTips
In this episode, Adam chats with Ju Rhyu about her monumental exit to Church and Dwight, Hero Cosmetics' early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC.
⤴️ Visit the link in bio to listen to Episode 1 with Ju Rhyu ⤴️
#Perpetua #GrowWithPerpetua #eCommerce #RetailMedia #HeroCosmetics #Podcast #Retail #AmazonAds #Amazon #AmazonAdvertising #DTCMarketing #DTC #MarketingStrategy #MarketingTips