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originalkreative

originalkreative

27Following
20Followers
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Helping female entrepreneurs glow up their businesses with brand & web design

“Design is the silent ambassador of your brand.” Paul Rand

Designing with creative intention is something I believe in deeply. It's a foundational piece of not only my own brand, but has been carefully placed throughout my entire client journey.⁠

Creative intention leads to cultivating the authentic concepts behind brand design. And when brand design is right & tight it does become the silent ambassador.⁠

Here are some things to consider when looking at your own brand design:⁠

💣 AUTHENTIC IMPACT. That FIRST impression is a LASTING impression & you never get it back. So ask yourself - are you communicating from an authentic place? Is your visual brand memorable?

🖤 RELATIONSHIP. Your brand design should be created so that it does two things. One - calls in your people (your not so silent ambassadors) & two- repels those that would not be an ideal fit to work with you. Creating niches for personal brands is an important piece of the puzzle.⁠

🗝 TRUST. A brand identity that is designed with intention allows you to communicate in a clear and cohesive way. Which allows all your potential customers/clients to experience a seamless connection at every interaction. This creates a positive emotional experience resulting in the building of trust.

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