Omg does anyone remember The Nature Company it was an entire store dedicated to this aesthetic 🥺 I loved it

2021-7-7

Science museum gift shops are the best. 2nd only to sci museums that havent updated any exhibit graphic design since this aesthetic (which is 90%)

2021-7-7

These videos are awesome! I’ve noticed these common themes but never knew how to describe it.

2021-7-7

EVERY 90s EDUCATIONAL PC GAME

2021-7-18

Such a comforting aesthetic

2021-7-7

IVE BEEN TRYING TO GET THIS CONCEPT ACROSS TO PEOPLE AND YOU JUST GAVE IT WORDS

2021-7-7

The Apple Macintosh had a large part in this style too

2021-7-7

the klutz books were like the ikea version of this if that makes any sense at all

2021-7-7

Aghhh I work at a small natural science museum aimed toward kids and this is our EXACT vibe. It’s comfy to me🥰

2021-7-7

If utopian scholastic had a soundtrack there would 100% be pan flutes over an electronic drum beat.

2021-7-7

I have so many 90s era DK (Dorling Kindersley) books in this style. I love them!! They were Nature Company and Discovery Store staples.

2021-7-7

I had a bunch of Dorling Kindersley books that I guess could be classified as utopian scholastic but it’s much brighter than this!!

2021-7-7

Oh my gosh I love that I finally have names for all these aesthetics!

2021-7-7

YESSSS

2021-7-7

Gotta love the seriffed fonts!!!

2021-7-7

MYST type beat

2021-7-7

this is my favorite aesthetic thank you

2021-7-8

frasurbane! Oh my god I’ve been obsessed with this since I was 12 but could never articulate what it was…

2021-7-8

I adore this art style

2021-7-7

Just found your channel and I’m obsessed! Do you have any books/essays recs on design? I’d love to learn more

2021-7-7