levelagencymarketing

Level Agency

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Revolutionizing performance marketing through a scientific and creative approach

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As marketers, our mission is to reach our audience in a way that resonates. We need to meet them where they are - physically and emotionally.

In the customer journey mapping process, identifying the platforms they frequent at each phase is crucial. But we also need to consider their mode of content consumption.

It's vital to consider not just the platforms, but also the mindset at each stage.

#TestLearnGrow #DigitalMarketingPodcast #B2BMarketing #CustomerJourney #digitalmarketingagency #digitalmarketingtips

When we test new marketing strategies, our initial thought is often "How can we succeed?" We set ambitious targets like doubling our leads or students, and those success metrics are key to driving our efforts. But have you ever considered what your failure metrics might look like?

Failure metrics are just as crucial as success metrics. They're not simply the absence of success. They're strategic benchmarks to help you understand when to reassess your efforts, shift your spend, or even halt and re-strategize.

Consider this: your ultimate goal might be to double leads, but for the first month, perhaps an achievable 20% increase is a realistic expectation. If you don't reach that 20% boost, that's your signal - it's time to recalibrate.

So, as we craft our roadmaps to success, let's also define our paths to learning, because that’s what failure metrics really are – they’re learning metrics. 🎓

Curious to learn more? Tune into the full episode here 👉 https://youtu.be/dQ7KmapUljw

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🛑 Stop, rethink, and reshape your brand awareness strategy!

Investing huge sums into brand awareness, expecting it to act as an inefficient direct response channel? 🤔 Think again. This approach could lead to hefty expenditures for minimal leads.

Shift your strategy! Recognize that brand awareness can stimulate indirect impacts – creating more customer interactions and deeper engagement due to ad recognition💡

Brand awareness is more than just 'inefficient lead generation'. It's about nurturing a relationship with your audience. Find the balance in your strategy for a more effective brand awareness campaigns🌟

#TestLearnGrow #BrandAwareness #CustomerJourney

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Performance marketing in higher education has traditionally leaned heavily on demand capture tactics. But to truly scale and sustain growth, we need to embrace demand generation, and pair that with an intentional measurement strategy.

🎯 Awareness advertising builds more than recognition. It fuels the full customer journey.

🔍 Complex to measure, but impossible to ignore. Your investment's true value lies in intentional tracking.

💼 Understand what's driving growth. Discerning the most effective part of your spend is key.

By balancing demand capture with demand generation and a proper measurement strategy, you open the door to more student acquisition 🚀

#TestLearnGrow #PerformanceMarketing #HigherEducationMarketing

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🎯Improve your #MarketingEfficiency with the right audience segmentation! Here's the key🔑

✔️Segment your audiences first, just define your audience into groups.

✔️See lower costs — consideration audiences are more efficient once properly segmented.

✔️Tailor your messaging to each audience segment.

The results are worth the work! 📈

#TestLearnGrow #EcommerceMarketing #AudienceInsights

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🛍️ Navigating competitive e-commerce markets?

#ProTip : Build trust first.

By showcasing founder stories, highlighting unique differentiators like sustainability efforts, and employing brand-focused messaging, you create a foundation of trust. It's about relationships before product specifics or promotional offers!

#TestLearnGrow #Ecommerce #BuildTrust

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🔄 It's time to rethink audience targeting!

Big shopping holidays like #BlackFriday and #CyberMonday are perfect opportunities to extend your reach beyond your regular clientele, embracing those buying gifts for them.

Our Ecommerce Team Lead, Jess Kuhn , advises highlighting products with uncomplicated sizing — tops, jewelry, scarves, and other accessories — to set gift-givers up for success.

Post-holidays, refocus your targeting back to the customers themselves, encouraging them to size-specific products, like jeans, that pair perfectly with their new items🛍️

#TestLearnGrow #EcommerceMarketing #EcommerceTips

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E-commerce brands, looking for a way to change up your marketing approach?👀

Instead of offering a 10%-15% discount right off the bat to cold prospects, use it later during the consideration stage. Start with introducing your brand and its value props to unfamiliar prospects—because let's face it, a discount from an unknown brand doesn't mean much🤷‍♀️

Use your brand videos to introduce yourself to potential customers. Once the prospects recognize your brand, entice them with discounts for the final push 🛍️💰

#TestLearnGrow #EcommerceMarketing #DigitalMarketingTips

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Cracking the code of the customer journey hinges on a keen understanding of the diverse platforms and the distinctive mindsets of their users🧠

From the TikTok crowd at the top of the funnel to Amazon users closer to purchase, it's not just about being present, it's about feeling native and resonating with the audience. In this complex marketing puzzle, every piece counts 🧩

#TestLearnGrow #KnowYourAudience #CustomerJourney #EcommerceTips #EcommerceMarketing

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Ever wondered why a marketing strategy worked for one client but failed for another? 🤔

It's all about knowing your audience's demographics and reaching them where they're most active. Whether your target demographic is men in their 30s, women over 50, or Gen Z, you've got to switch up your platforms – Display, Search, Meta, or TikTok 🌐

Let's face it, there's no one-size-fits-all in marketing 🫢

#TestLearnGrow #EcommerceMarketing #KnowYourAudience #TargetDemographic #EcommerceTips #EcommerceTikTok

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Unravel the secret to impactful advertising— it's all about your audience 💫

It's not about casting a wide net; it's about precision—finding the right platform and moment that resonate with your audience's purchasing journey. Insightful marketing begins with understanding💡

#TestLearnGrow #AudienceInsight #CustomerJourney #DigitalMarketing #EcommerceTips #EcommerceMarketing

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Have you implemented automation into your campaigns?

Remember, it's not just about embracing automated bidding strategies, it's also about the 'data diet' you feed these systems 🍽️

Automate, feed accurate data, and watch your growth take off 🚀

#DigitalMarketing #AutomatedBidding #DataDriven #HigherEducation

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Stay ahead of the curve⚡

Remember, success often requires a readiness to hit a few walls, as long as you can break through to the other side 💼📊

#TestLearnGrow #MarketingAutomation #HigherEd #DigitalMarketingTips

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How can automation transform your EDU marketing?📈🤔

Explore the cutting-edge strategies revolutionizing higher education marketing. By leveraging audience data and profit projections, platforms like Google are optimizing campaigns and increasing profitability 🚀

#TestLearnGrow #MarketingAutomation #BusinessTech #DataDriven

Building relationships through engaging content is crucial🎯

The decision-making phase necessitates compelling information to gain trust and secure engagement, but that actual decision-making is a small part of the big picture🖼🔍

#demandgeneration #TestLearnGrow #B2Bmarketingtips #DemandGen

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To succeed in #demandgeneration , understanding your customer and creating content to solve their problems is crucial🏆

Build demand by providing value where your customers are and use search when they enter a buying mode for #demandcapture .

#TestLearnGrow #DemandGen #B2Bmarketing #B2Bmarketingtips

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