Independent Project Records
Artistry and distinction in record-making since 1980.
The Party Boys posed for a full-color photograph in a downtown Los Angeles portrait studio and asked Bruce Licher to use this image on their album cover. Licher took this color photograph and conceptualized a way to turn the four-color printing process into an extravaganza of experimental letterpress print expression. By altering the color of ink used on each of the four color plates and by occasionally eliminating one or two color plates altogether, the edition of two thousand LP jackets offered one hundred different color combinations. Licher printed a code on the back of each album jacket that explains the recipe for how the image was interpreted on the front. In looking at an array of these covers one can see a fascinating and unforeseen aspect of this experimentation: the facial expressions of the band members change from cover to cover. The alterations in color create unexpected shifts of emphasis on certain aspects of the image, thus radically changing the emotional character of the band members’ faces. On some covers the band members look peaceful, while on other covers they look intense or even angry. Licher’s treatment of the photograph with his conceptual approach to the No Aggro LP edition transmuted the image of the band in a fashion reminiscent of the work of Andy Warhol, yet also playfully experimented with the conceptual process of full-color printing.