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Learn how people around the world think 💭
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Have you ever tried to sum up a company's culture in just one word? We took on the challenge. See what our employees had to say below 💓 Wanna join? Here are a few roles to check out: 🇬🇧 Data science team lead 🇬🇧 Accounts payable assistant 🇺🇸 Senior account executive 🇬🇧 Field marketing manager 🇬🇧 Enterprise account executive 🇸🇬 Senior sales manager 🇬🇧 Product marketing manager 🇸🇬 Sales development representative #GWI #Hiring #Jobs #techjobs
Understanding the complexities of sharing a different persona online 🧑💻
💬 ”We have different aspects of ourselves that we may want to heighten or show more of, or show less of, depending on different contexts. And I think what's amazing about online communities is they give you that opportunity to enter a space and lean in to certain aspects of your personality or certain aspects of your identity.”
Rob Gaige, Director of Global Insights, Reddit, Inc.
Do you agree with Rob?
#consumerbehavior #Trends2023 #Reddit #redditstories #onlinepersona
💬 ”We have different aspects of ourselves that we may want to heighten or show more of, or show less of, depending on different contexts. And I think what's amazing about online communities is they give you that opportunity to enter a space and lean in to certain aspects of your personality or certain aspects of your identity.”
Rob Gaige, Director of Global Insights, Reddit, Inc.
Do you agree with Rob?
#consumerbehavior #Trends2023 #Reddit #redditstories #onlinepersona
Creating a sense of belonging: How brands have a responsibility to uphold diversity, equity, and inclusion 💕
💬 "When we talk about belonging, for a lot of people, they talk about a feeling, right? When they can connect with a brand, or a product, or a service for that matter. And as brands, you know, I think there is a responsibility, and a moral obligation for that matter, to uphold diversity, equity, inclusion, and belonging.
Elise James-DeCruise, Chief Equity Officer, The Ad Council
How will changing consumer behavior impact businesses in 2023? What should your marketing strategy focus on? Join us for an unmissable webinar with Snap Inc., Pinterest, Reddit, Inc., and The Ad Council
#GWI #CTD23 #consumerbehavior #Trends2023 #Pinterest
💬 "When we talk about belonging, for a lot of people, they talk about a feeling, right? When they can connect with a brand, or a product, or a service for that matter. And as brands, you know, I think there is a responsibility, and a moral obligation for that matter, to uphold diversity, equity, inclusion, and belonging.
Elise James-DeCruise, Chief Equity Officer, The Ad Council
How will changing consumer behavior impact businesses in 2023? What should your marketing strategy focus on? Join us for an unmissable webinar with Snap Inc., Pinterest, Reddit, Inc., and The Ad Council
#GWI #CTD23 #consumerbehavior #Trends2023 #Pinterest
Do you agree?
💬 “People - and Gen Zers especially - who are in that happier mindset, they find brand messages to be 1.6 times more relevant on Snapchat compared to platforms where, you know, they’re not that happy or that positive. So I think that’s a big reason that you’re seeing a shift from search to social.”
Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc.
#snapchat #marketingtips #marketingstrategy #socialmedia
💬 “People - and Gen Zers especially - who are in that happier mindset, they find brand messages to be 1.6 times more relevant on Snapchat compared to platforms where, you know, they’re not that happy or that positive. So I think that’s a big reason that you’re seeing a shift from search to social.”
Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc.
#snapchat #marketingtips #marketingstrategy #socialmedia
Did you know that a whopping 51% of Germans estimate they spend over half of their income on bills? That's the highest percentage out of the countries surveyed, followed closely by the UK at 48% and France at 47%. Meanwhile, Australia and Singapore come in at 44% and 28% respectively.
#bills #expenses #spendinghabits #moneymatters
#bills #expenses #spendinghabits #moneymatters
Do you ever wonder what it’s really like working for a company, but then not actually find out until you start? 🤔
Do you ever want to just experience a day in the employees’ shoes?
Wonder no longer, as we present A Day in the Life: Technology, where you can (quite literally) follow along with a few members of our tech team in Athens. From flexible starts, to brainstorm sessions, to lunch with the team (or your dog!)
Our tech team is spread globally, with a large presence in Athens and Prague. Interested in applying? Check out our careers page to see our latest vacancies.
#GWI #Jobs #Techjobs #ProductJobs #Hiring
Do you ever want to just experience a day in the employees’ shoes?
Wonder no longer, as we present A Day in the Life: Technology, where you can (quite literally) follow along with a few members of our tech team in Athens. From flexible starts, to brainstorm sessions, to lunch with the team (or your dog!)
Our tech team is spread globally, with a large presence in Athens and Prague. Interested in applying? Check out our careers page to see our latest vacancies.
#GWI #Jobs #Techjobs #ProductJobs #Hiring
Should brands stop working with celebrities immediately if they do something offensive?
Ye’s ugly breakup with Adidas will cost the brand a hefty 250 million euros in their Q4 sales. More than a monetary loss, the fallout highlights the risks brands take when they rely on celebrities to reach customers. On the flip side, celebrity endorsement also yields high rewards for brands. Nike’s successful collaboration with Billie Eilish was not only a sellout but also tapped into the singer-songwriter’s large Gen Z fanbase.
Baby boomers are the biggest critics when it comes to celebrity endorsements. 73% prefer not to purchase products endorsed by a celebrity. Younger generations generally show less resistance, Gen Z and millennials are predominantly neutral or marginally favorable toward purchasing celebrity-endorsed products.
#celebrity #advertising #influencermarketing
Ye’s ugly breakup with Adidas will cost the brand a hefty 250 million euros in their Q4 sales. More than a monetary loss, the fallout highlights the risks brands take when they rely on celebrities to reach customers. On the flip side, celebrity endorsement also yields high rewards for brands. Nike’s successful collaboration with Billie Eilish was not only a sellout but also tapped into the singer-songwriter’s large Gen Z fanbase.
Baby boomers are the biggest critics when it comes to celebrity endorsements. 73% prefer not to purchase products endorsed by a celebrity. Younger generations generally show less resistance, Gen Z and millennials are predominantly neutral or marginally favorable toward purchasing celebrity-endorsed products.
#celebrity #advertising #influencermarketing
