entrekey
Chirag The Storyteller
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NYC | Googler | 24 Connecting people with new ideas via storytelling Free Ebook↓
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Macy's, one of the largest department store chains in the United States, has a rich history of growth and innovation. The company was founded in 1858 by Rowland Hussey Macy and initially sold only dry goods. Over the years, Macy's expanded its offerings to include clothing, furniture, jewelry, and more. In 1902, the company opened its flagship store in Herald Square, New York City, which quickly became the largest retail store in the world. Today, Macy's continues to operate over 500 stores throughout the country, and its Herald Square location remains a popular tourist destination and shopping mecca. With over 1.2 million square feet of retail space, it's no wonder Macy's holds the title for having the largest retail store in the United States. #macy
The Adult Swim trend on social media is a blast from the past, and it's bringing back all the feels. Whether you're a longtime fan of the network or just getting to know it now, there's something for everyone to enjoy. So get your nostalgia on and join in on the fun! #adultswim #adultswimbump #vano3000 #cartoonnetwork #90skids
Back in the 1950s, the actor Cary Grant was a frequent guest at the luxurious Mayfair Hotel in downtown St. Louis. He booked the lavish penthouse suite for a romantic rendezvous with a mistress, leaving a trail of delicious chocolates from the sitting room to the bedroom. The Mayfair’s manager loved the idea and made it a signature amenity: a chocolate on the pillow upon arrival! Hundreds of hotels followed suit and the chocolate trend was born. 😍🍫 #chocolatehotels #romance #carygrant
Marketing is often about telling a story that connects with your audience and creates a sense of empathy and trust. When done right, storytelling can help build a relationship with your customers that goes beyond just selling products or services. However, it's important to be mindful of the type of story you're telling. Fear-based marketing, which relies on creating anxiety or uncertainty to motivate purchases, can be manipulative and unethical. Instead, focus on creating a positive story that inspires and motivates your audience. Use storytelling to showcase the benefits of your products or services and how they can improve your customers' lives. By doing so, you'll build a relationship of trust and respect with your customers.
#storytelling #marketing #ethics #positivity #customerrelationship
#storytelling #marketing #ethics #positivity #customerrelationship
Paramount Pictures utilized a unique and creepy marketing tactic to promote their new horror movie, "Smile." The studio hired actors to dress up in eerie costumes and stand in public places staring blankly into cameras. The unnerving images and messages generated buzz on social media, with people sharing photos and videos of the "smilers" and speculating on the meaning behind the campaign. The marketing tactic successfully captured the attention of potential moviegoers, generating excitement and interest in the movie.
#ParamountPictures #SmileMovie #HorrorMovie #marketingtactic
#ParamountPictures #SmileMovie #HorrorMovie #marketingtactic
Taco Bell has mastered the art of marketing by associating their brand with travel, fun, and partying. Their campaigns are known to be fun, adventurous, and appeal to the younger audience. Taco Bell has run campaigns like "Live Mas," "Feed the Beat," and "Taco Bell's Summer Road Trip," which all center around exploring new places, having fun, and enjoying good food. Their Instagram account features images of their food in unique locations like beaches, concerts, and festivals, with catchy hashtags like #TacoBellOnTheBeach , #TacoBellPartyPack , and #TacoBellLiveMas . The brand's messaging emphasizes that Taco Bell is not just a fast food restaurant but a destination for a fun experience. By leveraging the association with travel, adventure, and partying, Taco Bell has established a unique brand identity that resonates with its target audience.
I got to attend an album release party for Desi RnB artist, @xoxosanj. This is her debut album, called Nightingale, which was the nickname her mom gave her as a child. Thanks to my friend @Dharaaab who is a phenomonal make up artist in NYC, I was able to to interview Sanj about her story and I asked some of the most important questions of our time, haha!
The event was held at @happymondaystudio, which is owned by the super cool couple @humailee & @Atifateeq. They met in college, got married, and years later, decided to co-found the @HAPPYMONDAYstudio agency where they’ve worked with artists like J Balvin & Billie Eilish and Bad Bunny. Alongside SANJ was this amazing violinist named @Skxnda, who just makes magic with his violin.
The event was hosted by @browngirlmag_ and I got to meet the super inspiring founder @tsakhuja_walia and a bunch of her cool team members. The event was co-sponsored by @drinkjunglee, an amazing indian inspired craft cocktail company and they had these amazing cupcakes from @farishtaflowers.
It’ll take some time to get through the footage but I’ll be release a snippets over the next few days. In the meantime, go listen to Nightingale on all major streaming platforms!
#indianartist #newmusic #southasian
The event was held at @happymondaystudio, which is owned by the super cool couple @humailee & @Atifateeq. They met in college, got married, and years later, decided to co-found the @HAPPYMONDAYstudio agency where they’ve worked with artists like J Balvin & Billie Eilish and Bad Bunny. Alongside SANJ was this amazing violinist named @Skxnda, who just makes magic with his violin.
The event was hosted by @browngirlmag_ and I got to meet the super inspiring founder @tsakhuja_walia and a bunch of her cool team members. The event was co-sponsored by @drinkjunglee, an amazing indian inspired craft cocktail company and they had these amazing cupcakes from @farishtaflowers.
It’ll take some time to get through the footage but I’ll be release a snippets over the next few days. In the meantime, go listen to Nightingale on all major streaming platforms!
#indianartist #newmusic #southasian
Brands today are investing heavily in social media to create awareness about their products and services. However, they often overlook the importance of creating lower funnel content to convert their followers into loyal customers. It's important for brands to understand that social media is not just a platform for broadcasting their message, but it's also a powerful tool for driving sales. By creating content that is tailored to the needs of their target audience, brands can effectively guide them through the buying process and build a loyal customer base. Brands need to learn how to create content that not only grabs the attention of their followers but also encourages them to take action. This can be achieved by creating content that is educational, informative, and engaging, and by using CTAs that lead to a landing page or product page. #socialmediamarketing #contentcreation #lowfunnelcontent #customerconversion #digitalmarketing
Change can be disruptive to our daily routine, and it can often leave us feeling unsettled or uncomfortable. However, it is important to remember that change is inevitable and necessary for personal growth and progress. Instead of avoiding or resisting change, it is essential to introduce disruption into your normal routine as if it is a regular part of your routine. By doing so, you will be better equipped to handle unexpected situations, adapt to new circumstances, and become more resilient in the face of change. So embrace disruption, and make it a regular part of your routine to help you navigate life's challenges with confidence and ease.
#embracedisruption #routinechange #adapttochange #personaldevelopment #resilience
#embracedisruption #routinechange #adapttochange #personaldevelopment #resilience
In the early 1900s, ad campaigns often used fear tactics to sell their products. One example of this was the "never a bridesmaid" campaign, which was used to market Listerine mouthwash as a solution for bad breath. The ads implied that if a woman had bad breath, she would become unclean and risk never getting married. This fear-mongering was not only misleading but also dangerous. However, the campaign was successful in driving sales and establishing Listerine as a household name.
#AdTactics #FearMarketing #Listerine #OralHygiene #MisleadingAds
#AdTactics #FearMarketing #Listerine #OralHygiene #MisleadingAds
Dove's Real Beauty campaign was an absolute hit because it tapped into a real need for women everywhere to see themselves reflected in beauty campaigns. They chose to showcase a diverse range of women with varying skin tones, body types, and ages, which helped break the unrealistic beauty standards that were set by the media. It was a breath of fresh air to see real women being celebrated for their natural beauty, rather than being pressured to conform to unattainable ideals. The campaign was not only inclusive and empowering, but it also encouraged women to feel confident and beautiful just the way they are. That's why the campaign was so successful - it made a real difference in the way women saw themselves and others. #RealBeauty #BodyPositivity #LoveYourself #InclusiveBeauty #breakingbeautystandards
Replying to @entrekey
The prospective stage of the Customer Loyalty Ladder refers to customers who have not yet made a purchase but are considering doing so. At this stage, it is essential to provide potential customers with the necessary information and incentives to persuade them to try the product or service. This can include providing detailed product information, offering free samples, or providing special discounts for first-time customers. By providing this information and incentives, businesses can build trust with potential customers and encourage them to make their first purchase. Additionally, businesses should focus on delivering a positive customer experience, as this can greatly influence the decision-making process of prospective customers. Overall, the prospective stage is an opportunity for businesses to showcase the value of their products or services and establish a foundation for long-term customer loyalty.
#customeracquisition #trialoffer #newcustomer #firstpurchase #brandawareness
The prospective stage of the Customer Loyalty Ladder refers to customers who have not yet made a purchase but are considering doing so. At this stage, it is essential to provide potential customers with the necessary information and incentives to persuade them to try the product or service. This can include providing detailed product information, offering free samples, or providing special discounts for first-time customers. By providing this information and incentives, businesses can build trust with potential customers and encourage them to make their first purchase. Additionally, businesses should focus on delivering a positive customer experience, as this can greatly influence the decision-making process of prospective customers. Overall, the prospective stage is an opportunity for businesses to showcase the value of their products or services and establish a foundation for long-term customer loyalty.
#customeracquisition #trialoffer #newcustomer #firstpurchase #brandawareness