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ยฉ 2023 TikTok

duocollective

Organic Marketing Experts

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๐Ÿ‘ฏโ€โ™€๏ธ Marketing Agency for Multi-Passionate Entrepreneurs โœจ duocollective.com โœจ

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mindset shift coming atcha. created by Organic Marketing Experts with Organic Marketing Experts's original sound
72
Pretty isn't enough. ๐Ÿ™ˆ

When it comes to websites:
โŒ Pretty copy isn't enough
โŒ Pretty design isn't enough

BUT WHY?

๐Ÿ‘‰ Because the words you use matter ๐Ÿ‘ˆ

If you don't understand what words your client's audience is using to find them, then Google will never be able to marry their website with those searching.

๐Ÿ‘‰ Because fast websites matter ๐Ÿ‘ˆ

Did you know that 70% of consumers admit that page speed impacts their willingness to buy. That's a lot of people!

๐Ÿ‘‰ Because how your website looks on Google matters ๐Ÿ‘ˆ

Yes, this setup is and should be different from what you put on your website!

Because, because, because... There are 5000 more reasons why you need to understand SEO. ๐Ÿ™‹โ€โ™€๏ธ

But the biggest one?
To give your clients โœจ ๐—ฅ๐—˜๐—ฆ๐—จ๐—Ÿ๐—ง๐—ฆ โœจ

๐Ÿ™ˆ Do you know how to measure the performance of your work? ๐Ÿ™ˆ

Because copy and web design friends, we can teach you! ๐ŸŽ‰

That initial high from website handoff will still be a high 3 months post launch when you can share with them the ๐˜ณ๐˜ฆ๐˜ข๐˜ญ results you brought because of your SEO knowledge.

That is the magic that will set you apart from everyone else and get you booking months in advance.๐Ÿ”ฅ๐Ÿ”ฎ

Let us teach you our secrets!

#femalefounders #organicmarketing #seotipsandtricks #businessbranding
๐Ÿ—บ๏ธ Here's a lil peek at our product-shop journey thus far...

One of our favorite things about running our own biz is finding local shops and businesses to partner with. Starting here was a no brainer.

Although print on demand offerings are amazing, we absolutely loved getting the opportunity to work with Suburban Sportswear ๐Ÿ™Œ

๐Ÿ‘‡ Here are just a few benefits to finding a local printer ๐Ÿ‘‡

๐Ÿ‘• We sat down together and ordered high quality items โ€” actually getting to feel and touch each shirt.

๐Ÿ‘• Getting a sneak peek at the printing process and the quality they put into each and every shirt (๐˜ธ๐˜ข๐˜ต๐˜ค๐˜ฉ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ!)

๐Ÿ‘• The wealth of knowledge the team has on shirts, designs, print quality and order quantities was incredible and so needed for these newbies.

We don't anticipate becoming an apparel company (however, never say never ๐Ÿ˜œ) but we do consider ourselves multi-passionate individuals and this project has definitely been filling up our creative cup! ๐Ÿฅค

๐Ÿ’ซ Our Shop's Mission ๐Ÿ’ซ

Empower female entrepreneurs everywhere by helping you grow purposeful businesses through strategy, community, empowerment and cute shirts... obvi. ๐Ÿ‘

๐Ÿ‘€ Oh and there will be so much more than cute shirts... so check out the shop through the link in our bio! ๐ŸŽ‰

***
#womensupportingwomen #womenwhohustle #womenwholead #femalefounders
Is this what you do after you post a reel... ๐Ÿ™๐Ÿคž๐Ÿ˜ฐ

"Please algorithm cooperate and show my amazing-ness to all the people who need me!"

Then afterwards you wonder...
๐Ÿ’ญ was it because I used non-trending audio?
๐Ÿ’ญ was it because of the cover photo I selected?
๐Ÿ’ญ was it because of the lighting?
๐Ÿ’ญ was it too long?
๐Ÿ’ญ maybe I should have looked more hype-ed up?

How much time are you spending analyzing these details? ๐Ÿ™ˆ
Answer: too much!

If this is you, don't worry, we all do it. This is really all of us. ๐Ÿ‘€

Here's what we can do about this never ending reel-loop of hell:
1๏ธโƒฃ stop analyzing
2๏ธโƒฃ keep creating
3๏ธโƒฃ engage more
4๏ธโƒฃ ask your audience

Number 4๏ธโƒฃ is key. If you keep doing steps 1-3 and are seeing no effect, then you are likely creating the wrong types of content.

Having a reel flop every once in a while is like an entrepreneurs right of passage. But having it flop ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐Ÿคฆโ€โ™€๏ธ ๐˜ด๐˜ช๐˜ฏ๐˜จ๐˜ญ๐˜ฆ ๐Ÿคฆโ€โ™€๏ธ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐Ÿคฆโ€โ™€๏ธ is a sign that your strategy might be off.

๐Ÿ‘† and hey, if you are feeling like that is you, we can help. Just shoot us a DM.

#socialmediatips #socialmediastrategy #reels #digitalmarketing #womenwholead #herestothecreatives #bossbabes
We don't talk about this enough... ๐Ÿ‘€

Our past agency experience has shaped who we are today and for some reason, we barely talk about it! ๐Ÿ™ˆ

It's something we are probably all guilty of. Thinking...
โ›” my audience won't care or
โ›” it's irrelevant to what I am doing now

When in reality, it has shaped how we brainstorm and strategize for our own business and our clients. So long gone are the days of being quiet. ๐Ÿค—

Plus, in our past life, we worked on some pretty amazing campaigns. Some that we are so incredibly proud of. ๐Ÿคฉ Like...

๐Ÿ€ Worked with Kevin Durant to launch a 'Shoot to Win' March Madness game for Sparkling Ice. Yes, he is double the height of Abbey.

๐Ÿ˜ป Launched a nationwide billboard campaign for the newest innovation to cat litter โ€” litter that doesn't stick to your paws. (they were animated videos of the cats walking across the billboards! ๐Ÿ˜ฎ)

๐Ÿ’„ Built the retail brand toolkit and guidelines for the launch of Burt's Bees makeup.

๐ŸŽฌ No we didn't get to meet Justin Timberlake for the Trolls movie, but their campus in California is prettyyyy sweet!

๐Ÿ’ฆ Reinventing shopping aisles was one of Court and Abbey's closest collaborations and biggest achievements at Target!

There are so many more things we are proud of in our 20+ combined years working in the agency world.

So, do you want to hear more!?? ๐Ÿ‘‡

Comment below and tell us if you want a peek behind the curtain of our old life and campaigns? ๐Ÿ‘ฏ

***
#womenwholead #femalefounders #organicmarketing #multipassionate
Are tumbleweeds rolling through your inbox? ๐Ÿœ๏ธ๐Ÿ˜ข

When it comes to marketing your business, it can feel really hot and cold. And as an entrepreneur this can be scary as heck.

So what should you do? ๐Ÿค”

Pour money into an ads campaign to drum up new leads?
โ›” Nope โ›”

โœ… You should focus heavily on organic efforts (aka non-paid solutions)

Why spend money you don't have rolling in when you can take that extra time and spend it creating content that could serve you for years (yep years) down the road. ๐Ÿค‘

Here are ๐Ÿ–๏ธ things to do when business is slow:

๐ŸŒŸ Apply to be a guest on a ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜

๐ŸŒŸ Write a ๐—ฏ๐—น๐—ผ๐—ด ๐—ฝ๐—ผ๐˜€๐˜ (specifically a cornerstone blog post, peep at our blog if you don't know what that is)

๐ŸŒŸ Have a ๐—ฅ๐—ฒ๐—ฒ๐—น๐˜€ ๐——๐—ฎ๐˜† and batch a month's worth of content in a single day (we have another blog post for this one too!)

๐ŸŒŸ Find a ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„ ๐˜„๐—ถ๐˜๐—ต, get that SEO backlink and increase your authority on Google!

๐ŸŒŸ Finally, participate in those ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐˜๐—ถ๐—ฒ๐˜€ you are a part of. Someone might be looking for you on there!

๐—ฆ๐—”๐—ฉ๐—˜ this post for the next time your inbox is feeling icy cold. ๐Ÿ˜จ

Need help with that organic marketing? DM us, we'd love to help you keep those hot leads rolling in!

#organicmarketing #femalefounders #creativebusinessowner
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