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ERIKA LYREMARK l Business Tips

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Running a business isn’t that different from working in a strip club, except there’s no corny DJs and you don’t wear your birthday suit to work. I quickly discovered this when I quit stripping in 2001, and began the ten year journey of co-creating a successful commercial real estate investment company with my father. During my first month in the new business, we had a breakfast meeting with one of our tenants, Jim. Over fluffy pancakes & watered down coffee, we chatted about the goals for his multi-million dollar tire company. And I'll never forget Jim’s sales advice. It was so good I wondered if Jim had been a stripper! “Erika,” He said. “I know you’re just starting out, but I want you to know, it ain’t hard to beat the competition. You just have to do a tiny bit more than everyone else.” This was exactly the mindset I had at the club! As the years went on…Jim’s mantra stuck with me. Every time I didn’t feel like emailing or cold calling a prospective tenant, Jim’s voice rang in my ear, “Erika, it ain’t hard to beat the competition. You just have to do a tiny bit more than everyone else.” And I’d pick up that phone––make the call or send the email. It was those teeny tiny do one more actions that helped make our company a success. Think about it. How many times have you quit on yourself because you didn’t feel like taking that one extra step. You didn’t want to put yourself out there one more time. Whether you're a stripper, you sell tires, you're in real estate, or you do something else, we all need Jim's mantra: It ain’t hard to beat the competition. You just have to do a tiny bit more than everyone else.” If you love this advice, check out my free coaching program for entrepreneurs. I am Erika Lyremark. Thanks for listening. #S#SalesCoach M#MarketingCoach B#BusinessStrategy B#BusinessCoaching B#BusinessCoachForWomen S#SkripperLife S#SkripperTok B#Branding xpert #B#BrandingCoach B#BrandingConsulting B#BrandStyling B#BrandingInspiration B#BrandingAgency B#BrandingIdentity B#Branding101 B#BrandingTips B#BrandStrategist B#BrandingStrategist B#BrandStrategy B#BrandingYourBusiness B#BrandPersonalit P#PersonalBrand P#PersonalBranding PersonalBrandingCoach
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