adriennerichardson
Facebook Ad + Marketing Expert
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High-level Meta Ads strategist & Host of The Resilience Factor Podcast
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“I wasnt fooling anyone.”
When we endure really difficult things in life as parents, we will do ANYTHING to protect our children from witnessing the true depths of what we are going through.
Whether that be financial struggles or problems in our marriage, we will “put our faces on” and show up for them so that they never have to wonder if mom or dad are ok.
And we carry these really heavy things both mentally and emotionally hoping no one will notice and pretending we are ok. But over time those things we are carrying will start to manifest physically.
The people closest to us know us better than we know ourselves most of the time. And being vulnerable is never easy, but when we are open and honest with our support systems; family, friends, spouses... it can be so healing.
Listen to the full conversation at the link in my bio or anywhere you listen to your favorite podcasts.
#traumahealing #griefjourney #mindset #parenting #selfcare #resilience
When we endure really difficult things in life as parents, we will do ANYTHING to protect our children from witnessing the true depths of what we are going through.
Whether that be financial struggles or problems in our marriage, we will “put our faces on” and show up for them so that they never have to wonder if mom or dad are ok.
And we carry these really heavy things both mentally and emotionally hoping no one will notice and pretending we are ok. But over time those things we are carrying will start to manifest physically.
The people closest to us know us better than we know ourselves most of the time. And being vulnerable is never easy, but when we are open and honest with our support systems; family, friends, spouses... it can be so healing.
Listen to the full conversation at the link in my bio or anywhere you listen to your favorite podcasts.
#traumahealing #griefjourney #mindset #parenting #selfcare #resilience
"You can choose to be a victim or you can choose to become a victor."
When we face hard challenges in life, we're presented with a pivotal decision: embrace the role of a victim and allow adversity to define us, or seize the power to become a victor and shape our own narrative.
We get to make the choices that break generational cycles and seek better opportunities and better relationships for ourselves.
We can't always control our circumstances, but we can control our decisions and how we respond to them.
Listen to the full conversation with Travis Ala at the link in my bio. #traumahealing #mindset #resiliency #greifjourney
When we face hard challenges in life, we're presented with a pivotal decision: embrace the role of a victim and allow adversity to define us, or seize the power to become a victor and shape our own narrative.
We get to make the choices that break generational cycles and seek better opportunities and better relationships for ourselves.
We can't always control our circumstances, but we can control our decisions and how we respond to them.
Listen to the full conversation with Travis Ala at the link in my bio. #traumahealing #mindset #resiliency #greifjourney
"I have to be the best otherwise I don't matter." Many of us live with a belief that if we aren't the best... then we aren't worthy.
We have to be the smartest person in the room, the most athletic, the most successful, the most admired... because we're afraid that if we aren't... then we don't matter.
This "ego monster" grows hungrier over time and we have to continue feeding it to sustain it in order to feel like we are important and have a purpose.
You don't have to be the BEST... you just have to be you.
Let this be a reminder to you that you are enough and you ARE worthy - just as you are.
Listen to the full episode and hear more of Travis' story at http://theresilencefactorpodcast.com or tap the link in my bio. #traumahealing #mindset #resiliency #leadershipskills #greifjourney
We have to be the smartest person in the room, the most athletic, the most successful, the most admired... because we're afraid that if we aren't... then we don't matter.
This "ego monster" grows hungrier over time and we have to continue feeding it to sustain it in order to feel like we are important and have a purpose.
You don't have to be the BEST... you just have to be you.
Let this be a reminder to you that you are enough and you ARE worthy - just as you are.
Listen to the full episode and hear more of Travis' story at http://theresilencefactorpodcast.com or tap the link in my bio. #traumahealing #mindset #resiliency #leadershipskills #greifjourney
So, you've put tons of time, effort and money into growing your #EmailList - but are you really taking advantage of it?
I know a lot of people get nervous about emailing their list too often, but I'm here to tell you you should be emailing your list year-round. Here's why...
👉 #Visibility = Stability
Staying visible keeps you top of mind for your audience.
👉 Relationships = Stability
Nurturing your list and fostering a relationship with your #audience creates trust.
You should be emailing your list 2-3 times per week and at least 1 of those emails should be an offer of some kind like a sale, invitation to book a call with you or even an affiliate link to an offer or product you love.
If you're providing value 50% of the time like free resources, tips, podcasts, books, personal stories that they might relate to and then the other 50% of the time your presenting them with an offer that allows you to monetize - that's a really good balance to have.
Don't make the mistake of neglecting your list. Take advantage of the time, effort and money you put into growing it and start nurturing and selling to them every week.
#digitalmarketing #marketingstrategy #facebookads #instagramads #adsexpert #onlinebusinessowner #bizowner #smallbusinessowner #leadgeneration
I know a lot of people get nervous about emailing their list too often, but I'm here to tell you you should be emailing your list year-round. Here's why...
👉 #Visibility = Stability
Staying visible keeps you top of mind for your audience.
👉 Relationships = Stability
Nurturing your list and fostering a relationship with your #audience creates trust.
You should be emailing your list 2-3 times per week and at least 1 of those emails should be an offer of some kind like a sale, invitation to book a call with you or even an affiliate link to an offer or product you love.
If you're providing value 50% of the time like free resources, tips, podcasts, books, personal stories that they might relate to and then the other 50% of the time your presenting them with an offer that allows you to monetize - that's a really good balance to have.
Don't make the mistake of neglecting your list. Take advantage of the time, effort and money you put into growing it and start nurturing and selling to them every week.
#digitalmarketing #marketingstrategy #facebookads #instagramads #adsexpert #onlinebusinessowner #bizowner #smallbusinessowner #leadgeneration
Quiz funnels can be a really fun and easy way to generate a TON of leads.
They're like the party trick of marketing - inexpensive, intriguing, and people love 'em. We humans are a curious bunch, and we often can't resist a good quiz that might offer a little sneak peek into our own minds.
But are they really worth the effort? Let's look at the pros and cons...
PRO: Super cheap leads. It's like having a huge party where everyone's invited. You get a massive crowd flowing into your list pretty quickly.
CON: It's possible that the people who took the quiz might not stick around to purchase your product or service. Since quizzes pique our curiosity, people might take them just for the fun of it, with no actual interest in your business or what you have to offer. These leads can sometimes turn out to be party crashers, not serious buyers.
So here's the question: are you after cheap leads or quality leads?
If you have a solid strategy to turn those cheap leads into buyers, go for it!
But if not, I recommend staying away from quiz funnels and creating a lead magnet that will attract quality leads.
#leadgeneration #marketing #digitalmarketing #marketingstrategy #facebookads #instagramads #adsexpert #onlinebusinessowner #bizowner #smallbusinessowner
They're like the party trick of marketing - inexpensive, intriguing, and people love 'em. We humans are a curious bunch, and we often can't resist a good quiz that might offer a little sneak peek into our own minds.
But are they really worth the effort? Let's look at the pros and cons...
PRO: Super cheap leads. It's like having a huge party where everyone's invited. You get a massive crowd flowing into your list pretty quickly.
CON: It's possible that the people who took the quiz might not stick around to purchase your product or service. Since quizzes pique our curiosity, people might take them just for the fun of it, with no actual interest in your business or what you have to offer. These leads can sometimes turn out to be party crashers, not serious buyers.
So here's the question: are you after cheap leads or quality leads?
If you have a solid strategy to turn those cheap leads into buyers, go for it!
But if not, I recommend staying away from quiz funnels and creating a lead magnet that will attract quality leads.
#leadgeneration #marketing #digitalmarketing #marketingstrategy #facebookads #instagramads #adsexpert #onlinebusinessowner #bizowner #smallbusinessowner
Are you asking for too much info on your registration page? Don't scare away your potential leads by making them share their whole life story! 😅
Keep your opt-in form simple and only require them to share the essential information: name and email address.
Want more information like phone number or mailing address? Make those fields optional.
Some people love sharing personal details, while others prefer to keep certain things private until you've gained their trust.
By giving them the choice, you'll still capture the lead and keep your registration rates high while gathering additional information from the people who are willing to share it.
Like + save this reel if you found it helpful.
#leadmagnet #leadgen #facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #digitalmarketing #marketingtips #marketingstrategy #marketingexpert #launchstrategy #onlinebusinessowner #smallbusinessowner #entrepreneur
Keep your opt-in form simple and only require them to share the essential information: name and email address.
Want more information like phone number or mailing address? Make those fields optional.
Some people love sharing personal details, while others prefer to keep certain things private until you've gained their trust.
By giving them the choice, you'll still capture the lead and keep your registration rates high while gathering additional information from the people who are willing to share it.
Like + save this reel if you found it helpful.
#leadmagnet #leadgen #facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #digitalmarketing #marketingtips #marketingstrategy #marketingexpert #launchstrategy #onlinebusinessowner #smallbusinessowner #entrepreneur
Never miss out on an opportunity to sell! 💸
Even if you're running ads to a free lead magnet, you should always have an irresistible upsell offer on the thank you page.
A super low-ticket upsell will help generate revenue for your lead magnet funnel which helps to offset your ad costs and allows you to scale faster!
Here's a pro tip: keep your upsell under $20 and make it a complete no-brainer.
With an upsell offer added into the mix you won't just have money going out, but you'll have money coming in to help fuel your ad spend.
And if you're running ads to a sales page, you absolutely need to have an upsell after the initial purchase. This will increase your average cart value, help you offset your ad costs and allow you to scale quickly and effectively.
Comment UPSELL 👇 if you already have an upsell offer on your lead magnet or plan to add one after watching this video.
#facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #metaads #marketingstrategy #digitalmarketing #leadmagnet #upsell #marketingexpert #marketingtips #smallbusinessowner #onlinebusinessowner #entrepreneur
Even if you're running ads to a free lead magnet, you should always have an irresistible upsell offer on the thank you page.
A super low-ticket upsell will help generate revenue for your lead magnet funnel which helps to offset your ad costs and allows you to scale faster!
Here's a pro tip: keep your upsell under $20 and make it a complete no-brainer.
With an upsell offer added into the mix you won't just have money going out, but you'll have money coming in to help fuel your ad spend.
And if you're running ads to a sales page, you absolutely need to have an upsell after the initial purchase. This will increase your average cart value, help you offset your ad costs and allow you to scale quickly and effectively.
Comment UPSELL 👇 if you already have an upsell offer on your lead magnet or plan to add one after watching this video.
#facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #metaads #marketingstrategy #digitalmarketing #leadmagnet #upsell #marketingexpert #marketingtips #smallbusinessowner #onlinebusinessowner #entrepreneur
Your click-through-rate (CTR) is a critical metric that will determine how expensive your ads are. The higher your CTR, the less your cost per click will be. Want to increase your CTR and lower your ad costs?
Here's 3 things you can do:
1️⃣ Use amazing images or videos that grab the user's attention and make them stop scrolling.
2️⃣ Write really strong and compelling copy that creates a sense of FOMO for the user and makes them want to click your ad.
3️⃣ Show your ads to the right audience. Even with great images and copy, showing it to the wrong people will result in low CTR and a high CPC.
By following these three tips, you can boost your CTR, lower your cost per click which will lower your overall ad costs.
Which ones of these 3 tips are you going to try first? Let me know 👇
#facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #digitalmarketing #marketingtips #marketingstrategy #marketingexpert #launchstrategy #onlinebusinessowner #smallbusinessowner #entrepreneur
Here's 3 things you can do:
1️⃣ Use amazing images or videos that grab the user's attention and make them stop scrolling.
2️⃣ Write really strong and compelling copy that creates a sense of FOMO for the user and makes them want to click your ad.
3️⃣ Show your ads to the right audience. Even with great images and copy, showing it to the wrong people will result in low CTR and a high CPC.
By following these three tips, you can boost your CTR, lower your cost per click which will lower your overall ad costs.
Which ones of these 3 tips are you going to try first? Let me know 👇
#facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #digitalmarketing #marketingtips #marketingstrategy #marketingexpert #launchstrategy #onlinebusinessowner #smallbusinessowner #entrepreneur
Let's talk about launch timelines. A question I get asked a lot inside Powerplayers Club is "Adrienne, I have a launch coming up, when should I start running ads?"
First things first - when running ads for a launch, using a summit or a challenge, you want to give yourself plenty of time to be able to test things and see how they are doing so IF you have to make changes you have time to do so.
I like to start my ads 3 weeks before my event.
This gives me plenty of time to see how my audiences are responding to the ads and how my landing page is converting.
If I need to swap creatives or test new ad copy or make changes to my landing page because I'm not meeting the KPIs I want then I have time to do that.
Typically people start running ads 7-10 days out from their event and when you do that you're putting yourself under the gun to get it right from the start. It leaves zero room to make improvements or changes if needed.
3 weeks is the golden number. You won't feel so much pressure and you'll have plenty of time to make changes and crush it with your launch.
If you need help with your launch ads or want to talk about ad strategy - we can do this on our next Q&A Call inside Powerplayers Club! Just tap the link in my bio to join.
🔖 Save this video so you have it handy when you start planning your next launch!
#facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #digitalmarketing #marketingtips #marketingstrategy #marketingexpert #launchstrategy #onlinebusinessowner #smallbusinessowner #entrepreneur
First things first - when running ads for a launch, using a summit or a challenge, you want to give yourself plenty of time to be able to test things and see how they are doing so IF you have to make changes you have time to do so.
I like to start my ads 3 weeks before my event.
This gives me plenty of time to see how my audiences are responding to the ads and how my landing page is converting.
If I need to swap creatives or test new ad copy or make changes to my landing page because I'm not meeting the KPIs I want then I have time to do that.
Typically people start running ads 7-10 days out from their event and when you do that you're putting yourself under the gun to get it right from the start. It leaves zero room to make improvements or changes if needed.
3 weeks is the golden number. You won't feel so much pressure and you'll have plenty of time to make changes and crush it with your launch.
If you need help with your launch ads or want to talk about ad strategy - we can do this on our next Q&A Call inside Powerplayers Club! Just tap the link in my bio to join.
🔖 Save this video so you have it handy when you start planning your next launch!
#facebookads #instagramads #youtubeads #tiktokads #paidads #paidtraffic #digitalmarketing #marketingtips #marketingstrategy #marketingexpert #launchstrategy #onlinebusinessowner #smallbusinessowner #entrepreneur
Looking to lower ad costs? Here's the key to success 👇🔑
When ad costs are high, many people tend to focus solely on tactics to lower CPC and CPM by optimizing the front end of their ads.
BUT they end up missing something huge - the importance of optimizing their funnel!
I recently had a client aiming for a cost per lead of $20 or less to keep their funnel profitable. We optimized the front end of their ads as much as possible, but it wasn't enough.
Their page was only converting at 15%, costing them $40 per registration.
They made changes to their landing page based on my advice to improve the conversion rate and get it to 30%.
Sure enough, once we made that adjustment, we reached the cost per lead they'd been hoping for without the ads themselves being any cheaper! HOLLA! 🙌
Don't put all of your time and energy into JUST your ads. Focus on optimizing your funnel will make the biggest difference in bringing costs down!
👇 Let me know in the comments below if you found this helpful!
#facebookads #instagramads #metaads #paidads #marketingtips #digitalmarketing #adcosts #funneloptimization #conversionrate #businessgrowth #adstrategy #optimization #smallbusinessowner #onlinebusinessowner #marketingstrategy #marketingexpert
When ad costs are high, many people tend to focus solely on tactics to lower CPC and CPM by optimizing the front end of their ads.
BUT they end up missing something huge - the importance of optimizing their funnel!
I recently had a client aiming for a cost per lead of $20 or less to keep their funnel profitable. We optimized the front end of their ads as much as possible, but it wasn't enough.
Their page was only converting at 15%, costing them $40 per registration.
They made changes to their landing page based on my advice to improve the conversion rate and get it to 30%.
Sure enough, once we made that adjustment, we reached the cost per lead they'd been hoping for without the ads themselves being any cheaper! HOLLA! 🙌
Don't put all of your time and energy into JUST your ads. Focus on optimizing your funnel will make the biggest difference in bringing costs down!
👇 Let me know in the comments below if you found this helpful!
#facebookads #instagramads #metaads #paidads #marketingtips #digitalmarketing #adcosts #funneloptimization #conversionrate #businessgrowth #adstrategy #optimization #smallbusinessowner #onlinebusinessowner #marketingstrategy #marketingexpert
A friend of mine recently came to me, disappointed after a launch, asking my advice on how she can improve her results next time.
She spent $70,000 on ads during the launch and generated $350,000 in revenue – that's a 5:1 return!
But she was disappointed with these numbers because in previous years she made a 10x return or 20x return. So from her point of view - this launch was a failure. But it was anything but that!
She made $5 back for every dollar she spent - that is a HUUUGE win!🎉
I helped her shift her perspective and realize that her expectations were unrealistic for today's world. The 10x and 20x returns we used to see just a few years ago are much harder to achieve today.
This conversation with her was just a good reminder about how important it is to set proper expectations so you can avoid disappointment with your ads and celebrate your victories!
#marketingtips #digitalmarketing #launchstrategy #advertisingstrategy #businessgrowth #returnoninvestment #perspective #successmindset
She spent $70,000 on ads during the launch and generated $350,000 in revenue – that's a 5:1 return!
But she was disappointed with these numbers because in previous years she made a 10x return or 20x return. So from her point of view - this launch was a failure. But it was anything but that!
She made $5 back for every dollar she spent - that is a HUUUGE win!🎉
I helped her shift her perspective and realize that her expectations were unrealistic for today's world. The 10x and 20x returns we used to see just a few years ago are much harder to achieve today.
This conversation with her was just a good reminder about how important it is to set proper expectations so you can avoid disappointment with your ads and celebrate your victories!
#marketingtips #digitalmarketing #launchstrategy #advertisingstrategy #businessgrowth #returnoninvestment #perspective #successmindset
📣PSA: Stop creating a new pixel for every single funnel and landing page!
Your business should have ONE Facebook Pixel that you use for everything.
Why? Because a seasoned pixel is a smarter pixel. 🧠
As your pixel gathers data from people engaging with your offers and lead magnets, it becomes more intelligent and helps improve your overall ad performance.
Starting with a new pixel for every offer means you're wiping the slate clean and losing valuable data and money spent on previous ads.
👉 Like + Save this reel if you found it helpful
#facebookads #instagramads #paidads #paidtraffic #metaads #facebookpixel #digitalmarketing #marketingtips #adperformance #adstrategy #businessgrowth #pixelwisdom #onlinebusinessowner #smallbusinessowner #digitalmarketingstrategy
Your business should have ONE Facebook Pixel that you use for everything.
Why? Because a seasoned pixel is a smarter pixel. 🧠
As your pixel gathers data from people engaging with your offers and lead magnets, it becomes more intelligent and helps improve your overall ad performance.
Starting with a new pixel for every offer means you're wiping the slate clean and losing valuable data and money spent on previous ads.
👉 Like + Save this reel if you found it helpful
#facebookads #instagramads #paidads #paidtraffic #metaads #facebookpixel #digitalmarketing #marketingtips #adperformance #adstrategy #businessgrowth #pixelwisdom #onlinebusinessowner #smallbusinessowner #digitalmarketingstrategy
Is your #business struggling to stay relevant and visible in today's noisy world?
#Visibility = #Stability
It's crucial to keep your business in the spotlight year-round and the best way to do that is with paid ads.
You can choose organic social media and post content regularly to try to stay visible, but the truth is that's normally not enough to cut through all the noise.
#PaidAds help you stay top of mind with your audience, 365 days a year, building trust and confidence along the way.
When people see your ads consistently, they are likely to assume a level of competence and success, helping them to choose YOU when they're ready to buy.
Are you currently running ads year-round? This is your sign to start.
#FacebookAds #instagramads #marketingstrategy #digitalmarketing #paidtraffic #entrepreneur #businessowner
#Visibility = #Stability
It's crucial to keep your business in the spotlight year-round and the best way to do that is with paid ads.
You can choose organic social media and post content regularly to try to stay visible, but the truth is that's normally not enough to cut through all the noise.
#PaidAds help you stay top of mind with your audience, 365 days a year, building trust and confidence along the way.
When people see your ads consistently, they are likely to assume a level of competence and success, helping them to choose YOU when they're ready to buy.
Are you currently running ads year-round? This is your sign to start.
#FacebookAds #instagramads #marketingstrategy #digitalmarketing #paidtraffic #entrepreneur #businessowner
Are you tired of your #FacebookAds not performing as they should?
You’ve invested so much time, money and energy but still not seeing the results you expected?
Well, the problem may be simpler than you think!
Many times, the proper #pixelplacement can be the difference between success and failure.
I’ve seen it all - clients with one #pixel on #Facebook , a different one on their funnel, and even missing standard or aggregated events. These small mistakes can greatly hurt the performance of your ads and leave you feeling frustrated.
If you need an #expert set of eyes on your ads, to ensure everything is set up properly, join me in Powerplayers Club! On the Q&A calls, you can share your screen with me and I can double-check that your pixel set up is set up for success! Tap the link in my bio to learn more.
You’ve invested so much time, money and energy but still not seeing the results you expected?
Well, the problem may be simpler than you think!
Many times, the proper #pixelplacement can be the difference between success and failure.
I’ve seen it all - clients with one #pixel on #Facebook , a different one on their funnel, and even missing standard or aggregated events. These small mistakes can greatly hurt the performance of your ads and leave you feeling frustrated.
If you need an #expert set of eyes on your ads, to ensure everything is set up properly, join me in Powerplayers Club! On the Q&A calls, you can share your screen with me and I can double-check that your pixel set up is set up for success! Tap the link in my bio to learn more.
The #1 reason #FacebookAd Accounts get banned: making false claims.
When you use words in your ad copy like ‘guaranteed’, ‘always’, ‘every time’ or ‘forever’ or claims such as ‘lose 30 pounds in 30 days’ or ‘make seven figures in 6 weeks’ - Facebook considers this a claim and will deny your ads or shut your ad account down.
Getting your #AdAccount shut down means you’ll never be able to use that domain again and you’ll have to start from scratch setting up a new domain, new ad account, new pixels, etc.
The best way to avoid this is by staying compliant with Facebook’s ad policies.
💪 Pro tip: Google ‘Facebook Ad Policies’ bookmark them and keep yourself updated on the latest changes. Remember, it’s your responsibility to stay informed and keep your ads compliant at all times.
When you use words in your ad copy like ‘guaranteed’, ‘always’, ‘every time’ or ‘forever’ or claims such as ‘lose 30 pounds in 30 days’ or ‘make seven figures in 6 weeks’ - Facebook considers this a claim and will deny your ads or shut your ad account down.
Getting your #AdAccount shut down means you’ll never be able to use that domain again and you’ll have to start from scratch setting up a new domain, new ad account, new pixels, etc.
The best way to avoid this is by staying compliant with Facebook’s ad policies.
💪 Pro tip: Google ‘Facebook Ad Policies’ bookmark them and keep yourself updated on the latest changes. Remember, it’s your responsibility to stay informed and keep your ads compliant at all times.